Vortrag von Prof. Dr. Armin Schmutzler, Universität Zürich, im BERG-Research Seminar am 27.01.26

Das Institut für VWL freut sich ankündigen zu können, dass Prof. Dr. Armin Schmutzler, Universität Zürich, innerhalb des BERG-Research Seminar einen Vortrag zum Thema

A Theory of “Likes”

halten wird.

Termin ist Dienstag, der 27. Januar 2026, von 15.00h (s.t.) – 16.00h in Raum FG1/00.08

Abstract

This paper investigates the value of recommendations for disseminating economic information, with a focus on frictions resulting from preference heterogeneity. 
We consider Bayesian expected-payoff maximizers who receive non-strategic recommendations by other consumers. We show by which channels
a recommendation system influences consumer demand and welfare. Our analysis reveals how the welfare-maximizing design of a recommendation system 
may differ from what a profit-maximizing designer would choose to do.