Guest lectures from research and practice

 

The Chair of Marketing places great value on the integration of interesting insights from the practice within the studies.

In addition, the inter-university exchange is not only important for the area of research. It has also a high value for the studies.

On the following sites, we have provided an overview about the multifaceted cooperation’s with teaching representatives and guest speakers for you.


Winter term 2014/2015

  • Prof. Dr. Stephan Henneberg, Knowledge Management in Marketing & Sales, 2 SWS, Queen Mary University of London (UK)
  • Prof. Dr. Maureen Morrin, Experiments in Marketing, 1 SWS, Temple University (USA)
  • Dr. Freimut Schröder, Nachhaltiges Produktmanagement, 2 SWS, Siemens AG, Healthcare Sector, Erlangen

Winter term 2014/2015 (Kopie 1)

  • Prof. Dr. Stephan Henneberg, Knowledge Management in Marketing & Sales, 2 SWS, Queen Mary University of London (UK)
  • Prof. Dr. Maureen Morrin, Experiments in Marketing, 1 SWS, Temple University (USA)
  • Dr. Freimut Schröder, Nachhaltiges Produktmanagement, 2 SWS, Siemens AG, Healthcare Sector, Erlangen

Summer term 2014

  • Prof. Dr. Arch Woodside, Market Research Methods, 1 SWS, Boston College (USA)
  • Prof. Dr. Stephan Henneberg, Political Marketing, 2 SWS, Queen Mary university of London (UK)

Winter term 2013/2014

  • Prof. Dr. Stephan Henneberg, Political Marketing, 2 SWS, Manchester Business School, Manchester (UK)
  • Dr. Nikols Beutin, Sales Management, 2 SWS, J+M Consulting AG, Mannheim
  • Dr. Freimut Schröder, Nachhaltiges Produktmanagement, 2 SWS, Siemens AG, Healthcare Sector, Erlangen
  • Dr. Kay Möller-Heske, Vertriebsmanagement auf Gesundheitsmärkten, 1 SWS, Novartis, Nürnberg

Summer term 2013

  • Prof. Dr. Aaron Ahuvia, Markt- und Konsumpsychologie, University of Michigan (USA), 1 SWS
  • Dr. Elmar Haimerl: Marktanalysen und Marketingkonzepte, Konzept & Analyse GmbH, 1 SWS
  • Dr. Ronika Chakrabarti, Business-to-Business Marketing & Purchasing, Lancaster University (UK), 1 SWS

Winter term 2012/2013

  • Prof. Dr. Stephan Henneberg, Political Marketing, 2 SWS, Manchester Business School, Manchester (UK)
  • Dr. Nikolas Beutin, Sales Management, 2 SWS, J+M Consulting AG, Mannheim
  • Dr. Freimut Schröder, Produktmanagement und Umwelt, 2 SWS, Siemens AG, Healthcare Sector, Erlangen
  • Dr. Kay Möller-Heske, Produktmanagement und Umwelt, 1 SWS, Novartis, Nürnberg

Summer term 2012

  • Dr. Elmar Haimerl, Marktanalysen und Marketingkonzepte, 1 SWS,  Konzept & Analyse GmbH, Nürnberg

Winter term 2011/2012

  • Dr. Nikolas Beutin, Sales Management, 2 SWS, J+MConsulting AG, Mannheim
  • Dr. Freimut Schröder, Produktmanagement und Umwelt, 2 SWS, Siemens Healthcare Sector, Erlangen

Summer term 2011

  • Dr. Elmar Haimerl, Marktanalysen und Marketingkonzepte, 1 SWS, Konzept & Analyse GmbH, Nürnberg

Winter term 2010/2011

  • Dr. Nikolas Beutin: Sales Management, 2 SWH, J+M Consulting AG, Mannheim
  • Dr. Freimut Schröder: Marketing and environmental aspects, 2 SWH, Siemens Healthcare Sector, Erlangen

Summer term 2010

  •  Dr. Elmar Haimerl: market analyses and marketing concepts, Konzept  Analyse GmbH, 1 SWH
  • Dr. Stefan Schmid: Intercultural communication, University Regensburg , 2 SWH

Winter term 2009/2010

  • Dr. Nikolas Beutin: Sales Management, 2 SWH, J+M Consulting AG, Mannheim
  • Dr. Freimut Schröder: Marketing and environmental aspects, 2 SWH, Siemens Healthcare Sector, Erlangen

Summer term 2009

  • Prof. Dr. M'hamed Merdji: Marketing of Innovations, ESC Montpellier, Workshop
  •  Dr. Elmar Haimerl: market analyses and marketing concepts, Konzept  Analyse GmbH, 1 SWH
  • Dr. Stefan Schmid: Intercultural communication, University Regensburg , 2 SWH