Dr. Uwe Messer

Mr. Messer left our chair in December 2016 and curently works as a professor at the Universität der Bundeswehr München.

Forschungsinteressen

  • Konsumentenverhaltensforschung
  • Sozial- und evolutionspsychologische Fragestellungen im Marketing
  • Methoden der Datenanalyse

Ausgewählte Publikationen

  • Messer, U., Leischnig, A., & Distler, E. (2017). "Every Crowd Has a Silver Lining: Threat Unleashes the Positive Aspects of Social Density," Association for Consumer Research Conference.
  • Messer, U., Hein, D., Wölfl, S., & Leischnig, A. (2016). "White and Clean: How Disease Avoidance Affects Color Preferences," Association for Consumer Research Conference.