Current Courses and Exams

For details on course description click here, or on the name of the respective course:

Additional Information on time and location of course can be found in UnivIS. Course material is available on Virtual Campus.

Bachelor Courses

ModuleCourse NameCurrent Method of ExaminationLanguageFrequency

VM-B-01

Sales and Marketing ManagementExamEngl.SS

VM-B-03

Introduction to Marketing IntelligenceExamEngl.WS

VM-B-04

Global MarketingPresentation + ExamEngl.WS
VM-B-05Business-to-Business-Markets and -MarketingExamGer.SS/WS
VM-B-06Strategic Brand ManagementExamEngl.WS
 Bachelor Thesis Colloquium Ger.SS/WS

Master Courses

ModuleCourse NameCurrent Method of ExaminationLanguageFrequency
VM-M-01Price ManagementExamEngl.SS
VM-M-02Business-to-Business Marketing & PurchasingExamEngl.WS
VM-M-03Market Research MethodsExamGer.SS
VM-M-04Research Seminar Business-to-BusinessSeminar Paper + PresentationEngl.SS
VM-M-05Research Seminar International MarketingSeminar Paper + PresentationGer.WS
VM-M-06Seminar: Current Topics in Sales and MarketingPresentation with PortfolioGer.SS
VM-M-09Intercultural Challenges in Customer and Account ManagementExamEngl.SS/WS
VM-M-14Blockchain Applications for BusinessExamEngl.SS/WS
VM-M-15Sustainability and Responsibility in ManagementExamGer.SS
 Designing a Career with PurposeSeminar Paper or PortfolioEngl.WS
 Master Thesis Colloquium Ger.SS/WS