Current Courses and Exams

For details on course description click here, or on the name of the respective course:

Additional Information on time and location of course can be found in UnivIS. Course material is available on Virtual Campus.

Bachelor Courses

ModuleCourse NameCurrent Method of ExaminationLanguageFrequency


Sales and Marketing ManagementExamEngl.SS


Introduction to Marketing IntelligenceExamEngl.WS


Global MarketingPresentation + ExamEngl.WS
VM-B-05Business-to-Business-Markets and -MarketingExamGer.SS/WS
VM-B-06Strategic Brand ManagementExamEngl.WS
VM-B-07Customer Relationship ManagementExamGer.SS
 Bachelor Thesis Colloquium Ger.SS/WS

Master Courses

ModuleCourse NameCurrent Method of ExaminationLanguageFrequency
VM-M-01Price ManagementExamEngl.SS
VM-M-02Business-to-Business Marketing & PurchasingExamEngl.WS
VM-M-03Market Research MethodsExamGer.SS
VM-M-04Research Seminar Business-to-BusinessSeminar Paper + PresentationEngl.SS
VM-M-05Research Seminar International MarketingSeminar Paper + PresentationGer.WS
VM-M-06Seminar: Current Topics in Sales and MarketingPresentation with PortfolioGer.SS
VM-M-09Intercultural Challenges in Customer and Account ManagementExamEngl.SS/WS
VM-M-14Blockchain Applications for BusinessExamEngl.SS/WS
VM-M-15Sustainability and Responsibility in ManagementExamGer.SS
VM-M-17Designing a Life with PurposeSeminar Paper or PortfolioEngl.WS
 Master Thesis Colloquium Ger.SS/WS