Research at the Chair of Sales and Marketing focuses on the challenges that shape today’s markets, companies and customer relationships. Our aim is to generate academic insights that are theoretically grounded while also being of practical relevance to companies and society.

Our research connects established questions in sales and marketing with current developments such as digitalization, changing customer requirements, sustainable business practices and new business models. We examine markets, organizations and consumers from different perspectives and combine empirical research with practice-oriented questions.

This work is reflected not only in publications and research projects, but also in academic exchange: at conferences, through collaborations and in dialogue with partners from academia and practice.