University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing
  8. Team
  9. Research Assistants
  10. Dominik Henkel

Dominik Henkel, M.Sc.

Dominik Henkel
Dominik Henkel, M. Sc.

Contact

E-Mail: dominik.henkel(at)uni-bamberg.de

Phone: +49 (0)951 - 863 2970

Room: F21/02.28c

Consulting Hours: by appointment

Contact Person for

  • Evaluation of the chair's courses
  • Assignment of the Chair's Bachelor's and Master's theses
  • Exercise classes: Introduction to Marketing Intelligence
  • Exercise classes: Methods of Market Research

Research interest

  • Digital technologies in B2B business relationships
  • Artificial Intelligence
  • Industrial Metaverse

Selected publications, conference proceedings and presentations

Henkel, D. & Ivens, B. (2025), “Pathways to the Industrial Metaverse: A Qualitative Exploration of Use Cases, Challenges, and Opportunities”, 8th Industrial Marketing Management Summit, Sarajevo, Bosnia and Herzegovina.

Smirnova, M. & Henkel, D. (2025), “Applying AI along Various Stages of Customer Journey: Are We Missing the Most Important Angle?”, 8th Industrial Marketing Management Summit, Sarajevo, Bosnia and Herzegovina.

Henkel, D. & Ivens, B. (2024), "The Role of Artificial Intelligence in Shaping B2B Marketing: Current Insights and Future Prospects", 9th International XR-Metaverse Conference, Busan, South Korea.

Henkel, D. & Ivens, B. (2024), "Artificial Intelligence as a game changer in B2B marketing? State-of-the-art and future research directions," 7th Industrial Marketing Management Summit, Leeds, Great Britain.