Dr. Philipp A. Rauschnabel ("PhD")

Academic Positions

Since 9/2014: Assistant Professor of Marketing, Department of Management Studies, College of Business, The University of Michigan-Dearborn

Since 11/2010: Consultant/Market Researcher/Coach (self-employed)

6/2014-8/2014: Post-Doc Researcher, University of Bamberg

11/2010-5/2014: Research Assistant and PhD Candidate


PhD (Bamberg of Bamberg (Topic: “The Psychology of Brands: Empirical Investigations Through the Lens of Social and Cognitive Theories”, summa cum laude), Master of Science in Marketing and Channel Management, University of Goettingen, BBA/undergrad program in business administration (Majors: Marketing and Information systems) at Merseburg University of Applied Sciences.

Research Interests

Brand Management, Smart Glasses (e.g., Google Glass, Microsoft Hololens, Everysight), Social Media Marketing.


University of Michigan-Dearborn