- One prerequisite is taking an SPSS course. The SPSS course must be attended before the bachelor thesis. The proof should already be available at the time of application. Accordingly, the SPSS course may not be taken in parallel with the bachelor thesis, but must be taken in the semester of application at the latest. You have the choice between "Introduction to Marketing Intelligence" or the VHB course "Market Research with SPSS".
- Another requirement is the attendance of the "Colloquium on writing scientific papers" (during the bachelor thesis).
- The final requirement is participation in the library training. The certificate of attendance issued upon completion will be issued upon request to the library
What requirements do I have to fulfill in order to be allowed to write a master's thesis at the Chair?
- A prerequisite is taking an SPSS course. The SPSS course must be attended before the master thesis. The proof should already be available at the time of application. Accordingly, the SPSS course may not be taken in parallel with the master's thesis, but must be taken in the semester of application at the latest. You have the choice between "Introduction to Marketing Intelligence", "Methods of Market Research" or the VHB course "Market Research with SPSS". As proof for taking the respective course, please present either the attendance certificate or the grade transcript from FlexNow.
Another requirement is the attendance of the "Colloquium on writing scientific papers" (during the master thesis).
The final prerequisite is attendance at the library training course. The certificate of attendance issued upon completion will be issued upon request at the library
Do I also need to have taken the Methods of Market Research and/or Introduction to Marketing Intelligence module if I want to write a qualitative paper?
Yes, even if you plan to write a qualitative thesis, you must have taken one of the courses. Especially in the fields of marketing and sales, a basic set of quantitative methods is necessary. Therefore, we believe that all students who want to work in the field of marketing/sales, regardless of your type of thesis, need a basic set of quantitative knowledge.
The application period for the winter and summer semester ends on 31.08. and 28.02. respectively (exceptions are theses in cooperation with a company). Please note that applications after the application deadline will not be considered!
When you register your master thesis is up to you. You are free to choose the date of registration, but the date should not deviate too much from the regular deadlines. These deadlines are 02.11. and 02.05. in the winter and summer semester, respectively, and the submission date is 02.03. and 02.09., respectively.
No! After you have received the confirmation mail, all further steps will be taken over by the chair.
Unfortunately no. After you have filled out the online form, you will not receive a confirmation email that your application has been received. After you click on the "submit" button, you can be sure that we have received your application data.
No! Unfortunately, due to our limited capacities, we can only supervise a certain number of theses. If the number of applicants exceeds our capacity, we unfortunately have to reject applications from students based on defined criteria.
The criteria include, among other things, your academic progress to date, your choice of modules at our department, and your grades.
If your application is rejected, you can either apply for a supervision place at another department, or wait until the next semester to reapply for a supervision place. If you reapply, your chances of getting a supervision place will increase, but once again it cannot be guaranteed.
Yes, there is compulsory attendance at the Bachelor, Master thesis seminar!
Not necessarily. For most topics, you are free to choose whether to write your thesis in English or German. However, a language may be prescribed, especially for practical theses and sometimes for certain topics.
Yes, you can also write theses in cooperation with companies. You can find more information about this at the following link.