The Chair of Marketing has the aim to publish research results in peer-reviewed scientific journals regularly and to transfer knowledge from its research projects to the business practice through publications in journals and books.
Leading international journals, which recently published papers from Professor Björn Ivens are:
- Journal of Business Research
- Psychology & Marketing
- Industrial Marketing Management
- Journal of Business & Industrial Marketing
- International Journal of Electronic Commerce
- European Journal of Marketing
- Journal of Marketing Management
- Marketing Theory
- Die Betriebswirtschaft
- Zeitschrift für Betriebswirtschaft
- Marketing ZFP
- Recherche et Applications en Marketing
- Revue Francaise de Gestion
An overview of the past publications of Prof. Ivens are available in the publications list(40.6 KB).