Désirée Wieland, M.Sc., MBA


E-Mail: desiree.wieland(at)uni-bamberg.de

Phone: +49 (0)951 - 863 3864

Room: F21/02.29b

Consulting Hours: upon consultation

Contact Person for

  • Letters of reference

Research intereset

  • Augmented Reality / Virtual Reality in Sales and Marketing

Selection of publications

Peters, L., & Wieland, D. (2023). "I Tell You What You Want, What You Really Really Want: Digital Information Nudging as a Bridge towards a Sustainable Purchase Decision," Proceedings of the 29th Americas Conference on Information Systems, Panama.