University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing
  8. Team
  9. Research Assistants
  10. Désirée Wieland

Désirée Wieland, M.Sc., MBA

Désirée Wieland, M.Sc., MBA

Contact

E-Mail: desiree.wieland(at)uni-bamberg.de

Phone: +49 (0)951 - 863 3864

Room: F21/02.29b

Consulting Hours: upon consultation

Contact Person for

  • Letters of reference

Research intereset

  • Augmented Reality / Virtual Reality in Sales and Marketing

Selection of publications

Henkel, D., Wieland, D., & Smirnova, M. (2025). “Smells Like Strategic Spirit: How Artificial Intelligence Can Shape Modern Marketing”, Proceedings of the 31th Americas Conference on Information Systems, Montreal, Canada.

Wieland, D., Björn S. Ivens (2025). “Not quite alike: Supplier relationship management in B2B marketing and supply chain literature,” Industrial Marketing Management, 126, 30-43.

Wieland, D., Björn S. Ivens, Elizaveta Kutschma, & Philipp A. Rauschnabel (2024). "Augmented and virtual reality in managing B2B customer experiences," Industrial Marketing Management, 119, 193-205.

Peters, L., & Wieland, D. (2023). "I Tell You What You Want, What You Really Really Want: Digital Information Nudging as a Bridge towards a Sustainable Purchase Decision," Proceedings of the 29th Americas Conference on Information Systems, Panama.