Dr. Philipp A. Rauschnabel
Prof. Dr. Philipp Rauschnabel has been associated with the Chair of Sales and Marketing since 2010 - first as a research assistant and doctoral student, later as a post-doctoral researcher, lecturer and private lecturer.
From 2014 to 2017, he was Assistant Professor of Digital Marketing at the University of Michigan-Dearborn. Since 2018, he holds the professorship of Digital Marketing and Media Innovation at the Faculty of Business Administration at the University of the Federal Armed Forces Munich. At the University of Bamberg, Prof. Rauschnabel is a faculty member. He supervises various PhD projects, theses and teaches on innovations in marketing.
Research: Metaverse, Augmented Reality, XR
Philipp Rauschnabel's research focuses on XR - especially augmented reality. He has published widely on the impact of augmented reality on people, companies, organizations and societies. He is one of the most cited authors in this field. Exemplary works include the XR Framework and Fundamentals of Augmented Reality Marketing.