We strive to enable as many students as possible who are interested in writing their thesis on a topic related to sales or marketing. At the same time, demand for supervision places regularly exceeds what we can offer based on our available capacities. Therefore, the Chair of Sales and Marketing has established a clear allocation and supervision process.

We are aware that this may mean that some students have to write their thesis in an alternative field that is not their first priority. However, it would not be responsible for us to supervise an unlimited number of theses. Doing so would further reduce the already limited amount of supervision time available per student and would ultimately not benefit anyone involved.

The supervision figures of the Chair from recent semesters are shown in the chart below. Since Professor Ivens took over the Chair in 2009, more than 2,000 theses have been supervised in total.

The following applies to both Bachelor’s and Master’s theses: Within the limits of our available resources, the Chair aims to offer supervision opportunities to as many interested students as possible. However, not every applicant can ultimately be supervised. We continue to supervise a high number of theses each semester. Since topic development, supervision, grading, and writing evaluation reports require significant time and effort if a thesis is to be adequately prepared, supported, and assessed, it is in the interest of both the students we supervise and those we unfortunately cannot supervise that we limit the number of theses we accept.

Against this background, we apply a limitation to our supervision capacity.