Leonore Peters, M.Sc.
Contact
E-Mail: leonore.peters(at)uni-bamberg.de
Phone: +49 (0)951 - 863 2613
Room: F21/02.28a
Consulting Hours: by appointment
Contact Person for
- Study organisation
- Virtuelle Hochschule Bayern (vhb)
- Pre-/post-correction
- Chair´s modules in module manual (Modulhandbuch) and subject examination regulations (Fachprüfungsordnung)
- Seminar: Current topics in sales and marketing
- Research seminar international marketing
- vhb course: Business-to-Business-Markets
Research interests
- Key account management (KAM)
- The key account manager as actor in KAM
- Identity and identification research in sales and marketing
- Consumer psychology
- Perceived technostress in the context of e-commerce
- Technostress & coping in the context of sustainable consumer decisions
Selection of publications
- Peters, L. (2023), "Knowledge sharing is caring vs. knowledge is power? An exploratory analysis of knowledge management by key account managers,"6th Industrial Marketing Management Summit, Bamberg, Germany.
- Feste, J., Peters, L. & Schirmer, M. (2023) "An Avatar a Day Keeps the Stress Away: The Implementation of Avatars as Technostress Relievers on Online Shopping Websites," Proceedings of the 56th Hawaii International Conference on System Sciences, Hawaii.
- Peters, L., Ivens, B. & Pardo, C. (2022), "Key account managers' identification profiles and effectiveness: A fuzzy-set qualitative comparative analysis," Industrial Marketing Management, 107, 253–265.
- Peters, L., Ivens, B. & Pardo, C. (2022), "Key Account Managers' identification patterns: Mix and match identification foci,"5th Industrial Marketing Management Summit, Philadelphia, USA.
- Peters, L., Feste, J. & Schumacher, K. (2022) "Coping with IT! Antecedents and Consequences of Technostress in E-Commerce," Proceedings of the 55th Hawaii International Conference on System Sciences, Hawaii.
- Schumacher, K., Peters, L. & Feste, J. (2022) "Please Mind the Stress: The Influence of Technostress on Mindset-Driven Sustainable Consumption in an Online Shopping Context," Proceedings of the 55th Hawaii International Conference on System Sciences, Hawaii.
- Peters, L., Ivens, B. & Pardo, C. (2020), "Identification as a challenge in key account management:Conceptual foundations and a qualitative study," Industrial Marketing Management, 90, 300–313.
- Peters, L., Ivens, B. & Pardo, C. (2020), "Identification as a challenge in key account management:Conceptual foundations and a qualitative empirical study,"3rd Industrial Marketing Management Summit, Philadelphia, USA.
- Wölfl, S., Feste, J., & Peters, L. (2019). "Is Somebody There? Anthropomorphic Website Design and Intention to Purchase from Online Stores," Proceedings of the 25th Americas Conference on Information Systems, Cancun, Mexico.
- Wölfl, S., Feste, J., & Peters, L. (2019). "The Perfect Match: Nonhuman-Type Avatar-Online Store Fit and Intention to Purchase," Proceedings of the 25th Americas Conference on Information Systems, Cancun, Mexico.