Leonore Peters, M.Sc.

Contact

E-Mail: leonore.peters(at)uni-bamberg.de

Phone: +49 (0)951 - 863 2613

Room: F21/02.28a

Consulting Hours: by appointment

Contact Person for

  • Study organisation
  • Virtuelle Hochschule Bayern (vhb)
  • Pre-/post-correction
  • Chair´s modules in module manual (Modulhandbuch) and subject examination regulations (Fachprüfungsordnung)
  • Seminar: Current topics in sales and marketing
  • Research seminar international marketing
  • vhb course: Business-to-Business-Markets

Research interests

  • Key account management (KAM)
  • The key account manager as actor in KAM
  • Identity and identification research in sales and marketing
  • Image research in sports
  • Consumer psychology
  • Perceived technostress in the context of e-commerce

Selection of publications

  • Peters, L., Ivens, B. & Pardo, C. (2020), "Identification as a challenge in key account management:Conceptual foundations and a qualitative study," Industrial Marketing Management, 90, 300–313.
  • Peters, L., Ivens, B. & Pardo, C. (2020), "Identification as a challenge in key account management:Conceptual foundations and a qualitative empirical study,"3rd Industrial Marketing Management Summit, Philadelphia, USA.
  • Wölfl, S., Feste, J., & Peters, L. (2019). "Is Somebody There? Anthropomorphic Website Design and Intention to Purchase from Online Stores," Proceedings of the 25th Americas Conference on Information Systems, Cancun, Mexico.
  • Wölfl, S., Feste, J., & Peters, L. (2019). "The Perfect Match: Nonhuman-Type Avatar-Online Store Fit and Intention to Purchase," Proceedings of the 25th Americas Conference on Information Systems, Cancun, Mexico.