Universität Bamberg
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Fakultät Sozial- und Wirtschaftswissenschaften

Vertrieb und Marketing

  1.  Otto-Friedrich-Universität Bamberg
  2. Fakultäten
  3. Sozial- und Wirtschaftswissenschaften
  4. Fächer und Institute
  5. Betriebswirtschaftslehre
  6. Lehrstühle/Professuren
  7. Vertrieb und Marketing
  8. Team
  9. Wissenschaftliche Mitarbeiterinnen & Mitarbeiter
  10. Leonore Peters

Leonore Peters, M.Sc.

Leonore Peters, M.Sc

 

Kontakt

E-Mail: leonore.peters(at)uni-bamberg.de

Telefon: +49 (0)951 - 863 2613

Raum: F21/02.28a

Sprechzeiten: nach Vereinbarung

Ansprechpartnerin für

  • Studienorganisation
  • Kursangebote im Rahmen der Virtuellen Hochschule Bayern
  • Module des Lehrstuhls in Modulhandbüchern und Fachprüfungsordnungen
  • Seminar: Aktuelle Themen in Vertrieb und Marketing
  • vhb Kurs: Business-to-Business-Märkte
  • Forschungsseminar International Marketing

Forschungsinteressen

  • Key Account Management (KAM)
  • Key Account Manager als zentrale Akteure im KAM
  • Identitätsforschung in Vertrieb und Marketing
  • Das Empfinden von Technostress im Kontext von E-Commerce
  • Technostress & Coping im Rahmen von nachhaltigen Kaufentscheidungsprozessen

Ausgewählte Publikationen

  • Peters, L. (2023), "Knowledge sharing is caring vs. knowledge is power? An exploratory analysis of knowledge management by key account managers,"6th Industrial Marketing Management Summit, Bamberg, Germany.
  • Feste, J., Peters, L. & Schirmer, M. (2023) "An Avatar a Day Keeps the Stress Away: The Implementation of Avatars as Technostress Relievers on Online Shopping Websites," Proceedings of the 56th Hawaii International Conference on System Sciences, Hawaii.
  • Peters, L., Ivens, B. & Pardo, C. (2022), "Key account managers' identification profiles and effectiveness: A fuzzy-set qualitative comparative analysis," Industrial Marketing Management, 107, 253–265.
  • Peters, L., Ivens, B. & Pardo, C. (2022), "Key Account Managers' identification patterns: Mix and match identification foci,"5th Industrial Marketing Management Summit, Philadelphia, USA.
  • Peters, L., Feste, J. & Schumacher, K. (2022) "Coping with IT! Antecedents and Consequences of Technostress in E-Commerce," Proceedings of the 55th Hawaii International Conference on System Sciences, Hawaii.
  • Schumacher, K., Peters, L. & Feste, J. (2022) "Please Mind the Stress: The Influence of Technostress on Mindset-Driven Sustainable Consumption in an Online Shopping Context," Proceedings of the 55th Hawaii International Conference on System Sciences, Hawaii.
  • Peters, L., Ivens, B. & Pardo, C. (2020), "Identification as a challenge in key account management:Conceptual foundations and a qualitative study," Industrial Marketing Management, 90, 300–313.
  • Peters, L., Ivens, B. & Pardo, C. (2020), "Identification as a challenge in key account management:Conceptual foundations and a qualitative empirical study,"3rd Industrial Marketing Management Summit, Philadelphia, USA.
  • Wölfl, S., Feste, J., & Peters, L. (2019). "Is Somebody There? Anthropomorphic Website Design and Intention to Purchase from Online Stores," Proceedings of the 25th Americas Conference on Information Systems, Cancun, Mexico.
  • Wölfl, S., Feste, J., & Peters, L. (2019). "The Perfect Match: Nonhuman-Type Avatar-Online Store Fit and Intention to Purchase," Proceedings of the 25th Americas Conference on Information Systems, Cancun, Mexico.