Promotion und Habilitation

Abgeschlossene Dissertationen (Erstgutachter Prof. Ivens)

      1. Güse, Katharina (2011), Brand personalities and consumer-brand relationships as elements of successful brand management, Universität Bamberg.
      2. Ott, Christoph (2011): The evolution of relational norms in business relationships, Université de Lausanne.
      3. Schradi, Philipp (2012): Die Organisation des Preismanagements, Universität Bamberg.
      4. Kammerlander, Nadine (2012):Organizational Adaptation to Discontinuous Technological Change: The Effects of Family Influence and Organizational Identity: A Conceptual and Qualitative Empirical Study, Universität.
      5. Kaiser, Thomas (2013): Eine empirische Untersuchung der langfristigen Absatzwirkung von Direct-Mail-Coupons als Instrument der Verkaufsförderung im Lebensmitteleinzelhandel, Universität Bamberg.
      6. Hustert, Frank (2013): Auswirkungen einer Vertriebswegeänderung aus Herstellersicht - Theoretische Grundlagen und eine quasi-experimentelle Studie. 
      7. Hillebrandt, Isabelle (2013): Dimensions of Employer Brands.
      8. Göddertz, Silke (2014):Diversity Management und Employer Branding.
      9. Rauschnabel, Philipp (2014): Psychological Dimensions of Brands.
      10. Dangelmayer, Andreas (2015): Kundenerwartungen an diskontinuierliche Innovationen.
      11. Scholz, Stefanie (2015): When Customers Become Experts: A Multi-Method Analysis of Customer Empowerment in Healthcare with Respect to the Elderly. 
      12. Horn, Christian (2015): Virtuelle Aktienmärkte in der betriebswirtschaftlichen Anwendung - Eine empirische Analyse.
      13. Aggarwal, Nivedita (2015): Innovation Landscape in Developed and Developing Markets: A cCnceptual and Empirical Study on Technology Convergence and Low Cost Innovations.
      14. Niersbach, Barbara (2016): The internal key account management activities of supplier firms: Conceptual considerations and empirical analyses.
      15. Vöster, Johannes (2016): Partitioned Pricing: Characteristics, Customer Perceptions, and Consequences.
      16. Kampfer, Kristina (2016): Haptics in Multisensory Marketing: Theoretical and Empirical Investigations of the Effect of Weight on Product Evaluation and Consumer Response.
      17. Hildebrand, Sarah (2017): Dimensions of Multichannel Marketing and Effects of Consumers' Channel Perceptions.
      18. El-Muhtaseb, Hanna (2018): The Implementation of Competitor Intelligence: Conceptual Foundations and Empirical Analysis.
      19. Böttner, Sibylle (2018): Advertising Directed at Children - An Empirical Investigation from Children's and Parents' Perspectives on TV Advertising and Advergames.
      20. Drahmann, Lisa (2018): Relationship Management und Face-to-Face-Interaktion im Key Account Management im interkulturelle Vergleich: Zeitnutzung in Deutschland, Frankreich, China und den USA.

      Abgeschlossene Dissertationen (Zweitgutachter/External Examiner/Jury President Prof. Ivens)

      • Perrinjacquet, Amandine (2007), The Value/Personality – Attitude – Behavior Hierarchy and ist Impact on Individual Performance in the Context of Market Orientation - Université de Lausanne (CH)
      • Kocher, Bruno (2008), When Does a change in Brand Name - Logo Consistency Affect Brand Attitudes? An Investigation of Moderating Effects - Université de Lausanne (CH)
      • Van der Vijver, Mark (2009), Collaboration in Buyer - Supplier Relationships - University of Tilburg (NL)
      • Jiang, Zhizhong (2009), Exploring the Roles of Trust, Reliance and Commitment in Business Relationships - Manchester Business School, University of Manchester (UK)
      • Lalos, Marco (2009), Consumer Attitudes Toward Personal Data Collection Practices Perceived To Be Insidious: The Intrusiveness – Privacy Dyad - Université de Lausanne (CH)
      • Durst, Sebastian (2010), Strategische Lieferantenentwicklung: Rahmenbedingungen, Optionen und Auswirkungen auf Abnehmer und Lieferant - Universität Bamberg.
      • Moinat, Vivien (2011), Branding for tourist destinations, Université de Lausanne (CH).
      • Shan, Jialu (2012), Three essays on international business and accounting, Université de Lausanne (CH).
      • Stolze, Sophie (2013), The licensee's decision for or against contracts, Technische Universität Berlin.
      • Forkman, Sebastian (2013), Change in Business Relationships, Manchester Business School, University of Manchester (UK).
      • Walther, Matthias (2013), Careers upon repatriation: Comparing the re-entry into German and French Labor Markets based on Bourdieu's Theory of Practice, Université Lyon III & Universität Bamberg (Co-tutelle).
      • Zupancic, Dirk (2014), Vertriebs- und Key Account-Management, Hochschule St. Gallen (CH), Habilitationsverfahren.
      • Francescucci, Anthony (2014), Understanding the role of inter-firm market orientation in the market orientation-performance relationship, Manchester Business School, University of Manchester (UK).
      • Messer, Uwe (2016), Social density and consumer response: Empirical investigations in online and offline environments, Universität Bamberg.
      • Mitsch, Diana (2016), Das Design nachhaltiger Medizinprodukte, Universität Bamberg.
      • Sperber, Sonja (2017),  The Influence of Top Managers on Innovations: An Analysis within the Fashion and Lifestyle Industry, Universität Bamberg.
      • Fajen, Annalena (2017), Führung in multikulturellen virtuellen Teams – Eine empirische Analyse, Universität Bamberg.
      • Weisheit, Jil (2018), International Relocation Mobility Readiness, Universität Bamberg.

      * Formell regelt die Promotionsordnung der Fakultät die Voraussetzungen.