Promotion und Habilitation

Abgeschlossene Dissertationen (Erstgutachter Prof. Ivens)

  1. Güse, Katharina (2011), Brand personalities and consumer-brand relationships as elements of successful brand management, Universität Bamberg.
  2. Ott, Christoph (2011): The evolution of relational norms in business relationships, Université de Lausanne.
  3. Schradi, Philipp (2012): Die Organisation des Preismanagements, Universität Bamberg.
  4. Kammerlander, Nadine (2012):Organizational Adaptation to Discontinuous Technological Change: The Effects of Family Influence and Organizational Identity: A Conceptual and Qualitative Empirical Study, Universität.
  5. Kaiser, Thomas (2013): Eine empirische Untersuchung der langfristigen Absatzwirkung von Direct-Mail-Coupons als Instrument der Verkaufsförderung im Lebensmitteleinzelhandel, Universität Bamberg.
  6. Hustert, Frank (2013): Auswirkungen einer Vertriebswegeänderung aus Herstellersicht - Theoretische Grundlagen und eine quasi-experimentelle Studie.
  7. Hillebrandt, Isabelle (2013): Dimensions of Employer Brands.
  8. Rauschnabel, Philipp (2014): The Psychology of Brands: Empirical Investigations Through the Lens of Social and Cognitive Theories.
  9. Göddertz, Silke (2014): Gender Diversity als Einflussgröße auf Zielgrößen des Employer Brandings.
  10. Dangelmayer, Andreas (2015): Kundenerwartungen an diskontinuierliche Innovationen.
  11. Scholz, Stefanie (2015): Customer Empowerment in Health Care Markets. A Multi-Method Analysis with a Focus on Elderly Patients.
  12. Horn, Christian (2015): Virtuelle Aktienmärkte in der betriebswirtschaftlichen Anwendung - Eine empirische Analyse.
  13. Aggarwal, Nivedita (2015): Innovation Landscape in Developed and Developing Markets: A Conceptual and Empirical Study on Technology Convergence and Low Cost Innovations.
  14. Niersbach, Barbara (2016): The internal key account management activities of supplier firms: Conceptual considerations and empirical analyses.
  15. Vöster, Johannes (2016): Partitioned Pricing: Characteristics, Customer Perceptions, and Consequences.
  16. Kampfer, Kristina (2016): Haptics in Multisensory Marketing: Theoretical and Empirical Investigations of the Effect of Weight on Product Evaluation and Consumer Response.
  17. Hildebrand, Sarah (2017): Dimensions of Multichannel Marketing and Effects of Consumers' Channel Perceptions.

Abgeschlossene Dissertationen und Habilitationen (Zweitgutachter/External Examiner/Jury President Prof. Ivens)

  • Perrinjacquet, Amandine (2007), The Value/Personality – Attitude – Behavior Hierarchy and ist Impact on Individual Performance in the Context of Market Orientation - Université de Lausanne (CH)
  • Kocher, Bruno (2008), When Does a change in Brand Name - Logo Consistency Affect Brand Attitudes? An Investigation of Moderating Effects - Université de Lausanne (CH)
  • Van der Vijver, Mark (2009), Collaboration in Buyer - Supplier Relationships - University of Tilburg (NL)
  • Jiang, Zhizhong (2009), Exploring the Roles of Trust, Reliance and Commitment in Business Relationships - Manchester Business School, University of Manchester (UK)
  • Lalos, Marco (2009), Consumer Attitudes Toward Personal Data Collection Practices Perceived To Be Insidious: The Intrusiveness – Privacy Dyad - Université de Lausanne (CH)
  • Durst, Sebastian (2010), Strategische Lieferantenentwicklung: Rahmenbedingungen, Optionen und Auswirkungen auf Abnehmer und Lieferant - Universität Bamberg.
  • Moinat, Vivien (2011), Branding for tourist destinations, Université de Lausanne (CH).
  • Shan, Jialu (2012), Three essays on international business and accounting, Université de Lausanne (CH).
  • Stolze, Sophie (2013), The licensee's decision for or against contracts, Technische Universität Berlin.
  • Forkman, Sebastian (2013), Change in Business Relationships, Manchester Business School, University of Manchester (UK).
  • Walther, Matthias (2013), Careers upon repatriation: Comparing the re-entry into German and French Labor Markets based on Bourdieu's Theory of Practice, Université Lyon III & Universität Bamberg (Co-tutelle).
  • Zupancic, Dirk (2014), Vertriebs- und Key Account-Management, Hochschule St. Gallen (CH), Habilitationsverfahren.
  • Francescucci, Anthony (2014), Understanding the role of inter-firm market orientation in the market orientation-performance relationship, Manchester Business School, University of Manchester (UK).

* Formell regelt die Promotionsordnung der Fakultät die Voraussetzungen.