Lehrstuhl für Vertrieb und Marketing

Corona/Covid-19

During the winter semester 2020/21, the regular course offer is available at the sales & marketing department without limitations. Teaching will take place predominantly in digital mode.

For detailed information regarding which courses are taught online and which courses comprise face-to-face elements, please follow the link to our special Virtual Campus site: VC winter term 2020

Please note that registration through FlexNow is required for every single course in which you would like to participate. For courses with limited capacity, you will be informed at the beginning of teaching sessions (beginning of November) if you have obtained a place. 

- - - - - - - - - - - - - - - - - - - - -

Unsere Arbeit fokussiert insbesondere auf Business-to-Business-Märkte. Diese sind für die deutsche Wirtschaft prägend, generieren wesentliche Innovationen, repräsentieren in fast allen Branchen einen großen Teil der Transaktionswerte und bieten spannende Forschungsthemen.

Unsere Kompetenzfelder sind (1) Kundenmanagement / Key Account Management, (2) Preismanagement, (3) die Digitalisierung von Geschäftsmodellen, (4) Nachhaltige Wirtschaft.

Forschungs- und Praxisverbünde: