• Evaluation von Lehrveranstaltungen
• Vergabe von Abschlussarbeiten am Lehrstuhl für Vertrieb und Marketing

• Digitale Technologien in B2B-Geschäftsbeziehungen
• Künstliche Intelligenz
• Industrial Metaverse

Henkel, D. A., & Wieland, D. (forthcoming). From Readiness to Realization: The Role of Intellectual Capital in Industrial Metaverse Adoption. Journal of Intellectual Capital. Accepted for publication.

Henkel, D. A., & Ivens, B. S. (2025). Conceptualizing the Industrial Metaverse: From Technological Layers to Business Value. Industrial Marketing Management, 131, 58–72.

Henkel, D. A., Wieland, D., & Smirnova, M. (2025). Smells like strategic spirit: How artificial intelligence can shape modern marketing. In Proceedings of the 31st Americas Conference on Information Systems, Montreal, Canada.

Feste, J., Peters, L., & Henkel, D. A. (2023). Fighting fire with fire: Use of technology and emerging technostress during the COVID-19 pandemic in an academic context. In Proceedings of the 29th Americas Conference on Information Systems, Panama City, Panama.