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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing
  8. Research
  9. further Fields of Research
  10. Healthcare Marketing
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

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Healthcare Marketing

Current research cooperation for Health Care Marketing

Initiative "Ich beim Arzt"

Our publications in the field of Health Care Marketing

Some of the publications are available in our Working Paper Series.

Scientific Textbooks and Manuals

Essentials of Health Care Marketing

Europäisches Pharmamarketing

Health Care Marketing - Tools and Techniques

Pharmabetriebslehre

Pharmamarketing: Ein Leitfaden für die tägliche Praxis

Pharma-Marketing: Gesundheitsökonomische Aspekte einer innovativen Industrie

Strategic Marketing for Health Care Organizations

Journals

Health Marketing Quarterly

International Journal of Pharmaceutical and Health Care Marketing

Marketing Health Services (formerly the Journal of Health Care Marketing)

Pharma-Marketing Journal

Organisations & Institutions

Society for Healthcare Strategy & Market Development

News

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Merry Christmas and a Happy New Year!

12/22/2022

Our Chair now on LinkedIn

The Chair of Sales and Marketing of the University of Bamberg is now represented on LinkedIn.

12/06/2022

Examination dates and registration periods WS22/23

10/19/2022

Information regarding the start of the semester 2022/2023

10/17/2022

Course offers in the winter term 2022/2023

09/26/2022

New Master seminar: "Designing a Career with Purpose"

09/12/2022

Start of the application period for final theses

07/15/2022

View all

Page 36970, modified November 21, 2022

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