University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Marketing

  1.  
  2. Faculties
  3. Social Sciences, Economics, and Business Administration
  4. Subjects and Chairs
  5. Business Administration
  6. Chairs and Professorships
  7. Chair of Marketing
  8. Team
  9. Former Head of Chair
  10. Curriculum Vitae

Curriculum Vitae

Prof. Dr. Frank Wimmer

  • Year of birth 1944

  • Diploma in Business administration at the University Erlangen Nuremberg 1969

  • in 1970 - in 1983: Research assistant at the marketing chair of the University Erlangen-Nuremberg

  • in 1975: Studied for a Doctorate to Dr. rer. pol.

  • in 1983: Habilitation to Dr. rer. pol. habil.

  • in 1985: Representation of the marketing chair at the University of Hannover

  • In the beginning of 1985: Owner of the chair for Business Administraion, especially Marketing at the University of Bamberg

  • Board member of the practise forum – „Arbeitskreis für Wirtschaft und Wissenschaft e.V.“ at the University of Bamberg

  • Scientific director of the Nuremberg academy of marketing (NAA)

  • Editor of the Gfk annual of marketing and consumer research

  • Vice president of the Gfk Nuremberg  (Gesellschaft für Konsum-, Markt- und Absatzförderung e.V.)

  • 1969 - 1970: Independent employee in the marketing research institute of Psyma, Nuremberg