University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  
  2. Faculties
  3. Social Sciences, Economics, and Business Administration
  4. Subjects and Chairs
  5. Business Administration
  6. Chairs and Professorships
  7. Chair of Sales & Marketing
  8. Team
  9. Former Head of Chair
  10. Curriculum Vitae

Curriculum Vitae

Prof. Dr. Frank Wimmer

  • Year of birth 1944

  • Diploma in Business administration at the University Erlangen Nuremberg 1969

  • in 1970 - in 1983: Research assistant at the marketing chair of the University Erlangen-Nuremberg

  • in 1975: Studied for a Doctorate to Dr. rer. pol.

  • in 1983: Habilitation to Dr. rer. pol. habil.

  • in 1985: Representation of the marketing chair at the University of Hannover

  • In the beginning of 1985: Owner of the chair for Business Administraion, especially Marketing at the University of Bamberg

  • Board member of the practise forum – „Arbeitskreis für Wirtschaft und Wissenschaft e.V.“ at the University of Bamberg

  • Scientific director of the Nuremberg academy of marketing (NAA)

  • Editor of the Gfk annual of marketing and consumer research

  • Vice president of the Gfk Nuremberg  (Gesellschaft für Konsum-, Markt- und Absatzförderung e.V.)

  • 1969 - 1970: Independent employee in the marketing research institute of Psyma, Nuremberg