The publications of the Chair of Sales and Marketing document our academic work in research, teaching and practice. They address key questions in sales and marketing management and reflect current developments in markets, organizations and customer relationships.

The publications cover a broad range of research areas, including business-to-business marketing, sales and customer management, price management, brand management, corporate social responsibility, employer branding, social media marketing and key account management.

Our publications combine theoretically grounded research with practice-oriented perspectives. They are developed in the context of academic projects, international collaborations, doctoral research and ongoing exchange with partners from academia and practice.