University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing
  8. Team
  9. Doctorate
  10. Prof. Dr. Philipp Rauschnabel

Dr. Philipp A. Rauschnabel ("PhD")

Academic Positions

Since 9/2014: Assistant Professor of Marketing, Department of Management Studies, College of Business, The University of Michigan-Dearborn

Since 11/2010: Consultant/Market Researcher/Coach (self-employed)

6/2014-8/2014: Post-Doc Researcher, University of Bamberg

11/2010-5/2014: Research Assistant and PhD Candidate

Education

PhD (Bamberg of Bamberg (Topic: “The Psychology of Brands: Empirical Investigations Through the Lens of Social and Cognitive Theories”, summa cum laude), Master of Science in Marketing and Channel Management, University of Goettingen, BBA/undergrad program in business administration (Majors: Marketing and Information systems) at Merseburg University of Applied Sciences.

Research Interests

Brand Management, Smart Glasses (e.g., Google Glass, Microsoft Hololens, Everysight), Social Media Marketing.

Contact

University of Michigan-Dearborn

Twitter

Publications