Lehrveranstaltungen SS 19 / Courses summer term 19

ModuleSprache / LanguagePrüfungsformMethod of examination
Bachelor
Sales and Marketing ManagementEnglishKlausur (60min)Exam (60min)
Business-to-Business-Märkte und -MarketingGermanBusiness-to-Business-Märkte: Klausur (60min)
Industriegütermarketing Klausur (90min)
Business-to-Business-Markets: Exam (60min)
Industrial Marketing: Exam (90min)
Master
Price ManagementEnglishKlausur (60min)Exam (60min)
Methoden der MarktforschungGermanKlausur (60min)Exam (60min)
Research Seminar Business-to-BusinessEnglishReferat mit schriftl. HausarbeitPresentation and written seminar paper
Seminar Aktuelle Themen in Vertrieb und MarketingGermanReferat (20 min) mit PortfolioPresentation (20min) and portfolio
Intercultural Challenges in Customer and Account ManagementEnglishKlausur (90min)Exam (90min)