University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing
  8. Team
  9. About us

About the Chair of Sales and Marketing in Bamberg

Our goal is to address practice-oriented topics in sales and marketing with strong methodological expertise and a solid theoretical-conceptual foundation.

We present our research findings to both the international and national community through presentations at leading academic conferences and publications in top-tier journals.

We maintain close collaboration with companies to discuss current management challenges and develop solutions through joint projects.

Our research achievements and our close dialogue with companies directly benefit our teaching: students gain first-hand insights into current topics in marketing and sales and learn about practical solutions derived from our research.

The chair’s main research areas include customer management, marketing and sales organization, price management and the digitalization of business models.

Our responsibility according to the Bavarian Higher Education Act

Art. 2: The universities are devoted to the cultivation and advancement of the sciences (...) through research, teaching, study, and continuing education within a free, democratic, and social constitutional state.

They prepare students for professional activities that require the application of scientific knowledge and scientific methods (...).

(...) The universities are primarily dedicated to research and teaching, combining the two to provide a predominantly research-oriented education.