Research interests

DECISION MAKING IN AN INNOVATION CONTEXT
1. Analogue-digital transformation: Development of cognition-based market research methods considering new media
2. Ergonomics / HMI: Identifying critical processes and product characteristics influencing the user-experience
3. New product development: Application of cognitive research methods to increase user-understanding thus product acceptance

Curriculum Vitae (cv)

RESEARCH ASSISTANT, University of Bamberg, Dpt. of General Psychology and Methodology since 08/2017

PHD APPLICANT, TU Delft, Dpt. of Product Innovation Management since 08/2013

BUSINESS INSIGHTS & CATEGORY MANAGER ASIA, Red Bull GmbH 09/2012-07/2014
Hong Kong, South Korea, Singapore, Australia

TRADE MARKETING MANAGER AUSTRIA, Red Bull Austria GmbH 06/2011-12/2012

INDUSTRIAL DESIGN / PRODUCT DEVELOPMENT

EDUCATION AND QUALIFICATIONS

. Industrial Design – scionic (Bachelor of science, honors) 03/2009-06/2012
Kunstuniversität Linz, Austria
. Design Management – Industrial Design (transfer to Kunstuniverität Linz) 10/2007-02/2009
University of applied sciences, Salzburg, Austria
. International Business Sciences (Diplome / Master´s degree) 10/1998-06/2004
Leopold-Franzens-Universität, Innsbruck, Austria
Studies abroad: Universidad de Cádiz, Spain 09/2002-07/2003
. Compulsory military service (truck driver, realizing troop transports) 10/1997-05/1998
. Higher Business College (Handelsakademie Steyr) 09/1992-06/1997