University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing
  8. Team
  9. Research Assistants
  10. Lisa Schein

Contact

Email: lisa.schein(at)uni-bamberg.de

Phone: +49 951 863-1593

Room: F21/02.28a

Office hours: by appointment

Contact person for

  • Study organization
  • Courses offered within the framework of the Virtual University of Bavaria (VHB)
  • vhb course: Business-to-Business-Märkte

Research interests

  • Business-to-Business marketing
  • Artificial intelligence in B2B sales and marketing
  • Procurement marketing

Publications

Papert, M.; Dietz, E.; Schein, L.; Fischer, I.; Goertler, T.; Prockl, G. (2024): Supporting the Emergence of Regenerative Supply Chains Through Technologies: A Review, 36th Conference of the Nordic Logistic Research Network NOFOMA 2024, June 13 to 14, Swedish Defence University and KTH Royal Institute of Technology, Stockholm, Sweden.