• Learning Agreements
• Credit transfer and recognition

• Relationship marketing, industrial marketing
• Marketing strategy
• Innovation-oriented inter-firm cooperation
• Consumer behavior: the role of digital economy, innovations
• Quantitative methods of research in marketing, including structural equation modeling

Muravskii, D., Smirnova, M., & Muravskaia, S. (2021). Engaging allies for better or worse: Investigating the relationship between multiple-brand alliances and persuasion knowledge. International Journal of Advertising.

Smirnova, M. (2020). Managing business and social network relationships in Russia: The role of relational capabilities, institutional support and dysfunctional competition. Industrial Marketing Management, 89, 340–354.

Malchenko, Y., Gogua, M., Golovacheva, K., Smirnova, M., & Applkanova, O. (2020). A critical review of digital capability frameworks: A consumer perspective. Digital Policy, Regulation and Governance, 22(4), 269–288.

Rebiazina, V. A., Smirnova, M., & Daviy, A. (2020). E-commerce adoption in Russia: Market- and store-level perspectives. Russian Management Journal, 18(1), 5–28.

Ashnai, B., Smirnova, M., Henneberg, S., & Naudé, P. (2019). Dyadic operationalization in business relationships: The empirical example of marketing–purchasing collaboration. Journal of Business-to-Business Marketing, 26(1), 19–42.

Gulakova, O., Rebiazina, V., & Smirnova, M. (2019). Customer orientation of B2B firms in emerging markets: Evidence from Russia. Russian Management Journal, 17(1), 71–96.

Smirnova, M., Rebiazina, V., & Khomich, S. (2018). When does innovation collaboration pay off? The role of relational learning and the timing of collaboration. Industrial Marketing Management, 74, 126–137.

Smirnova, M., Rebiazina, V., & Frösén, J. (2018). Customer orientation as a multidimensional construct: Evidence from the Russian markets. Journal of Business Research, 86, 457–467.

Podmetina, D., Volchek, D., & Smirnova, M. (2015). The relationship between innovation and internationalization in a turbulent environment. International Journal of Technology Marketing, 10(3), 326–341.

Smirnova, M., Rebiazina, V., & Moreva, I. (2014). Transforming industry landscape in response to the transition of the economy: The case of the Russian bakery industry. Tržište / Market, 26(1), 23–44.

Podmetina, D., & Smirnova, M. (2013). R&D cooperation with external partners and implementing open innovation. Journal of Innovation Management, 1(2), 103–124.

Smirnova, M., Podmetina, D., Väänänen, J., & Torkkeli, M. (2012). Collaborative approaches to new product development: Case of Russia. International Journal of Entrepreneurship and Innovation Management, 15(1–2), 91–107.

Podmetina, D., Väänänen, J., Torkkeli, M., & Smirnova, M. (2011). Open innovation in Russian firms: An empirical investigation of technology commercialisation and acquisition. International Journal of Business Innovation and Research, 5(3), 298–317.

Hoffmann, S., Mai, R., & Smirnova, M. (2011). Development and validation of a cross-nationally stable scale of consumer animosity. Journal of Marketing Theory and Practice, 19(2), 235–251.

Smirnova, M., Naudé, P., Henneberg, S., Mouzas, S., & Kouchtch, S. (2011). The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms. Industrial Marketing Management, 40(1), 44–53.

Smirnova, M., Henneberg, S., Ashnai, B., Naudé, P., & Mouzas, S. (2011). Understanding the role of marketing–purchasing collaboration in industrial markets: The case of Russia. Industrial Marketing Management, 40(1), 54–64.

Podmetina, D., Smirnova, M., & Väänänen, J. (2010). Alueellinen innovaatiokyky ja innovaatiotuotanto Venäjällä [Regional innovation capability and innovation output in Russia]. Idäntutkimus (The Finnish Review of East European Studies), 1, 42–54.

Lintukangas, K., Smirnova, M., Jumpponen, J., Panfilii, V., & Virolainen, M. V. (2010). The status of purchasing and supply management in Finland and Russia. Journal of Purchasing and Supply Management, 16(3), 185–194.

Smirnova, M., Podmetina, D., Väänänen, J., & Kouchtch, S. (2009). Key stakeholders interaction as a factor of product innovation: The case of Russia. International Journal of Technology Marketing, 4(2–3), 230–247.

Ashnai, B., Smirnova, M., Kouchtch, S., Barnes, B., & Naudé, P. (2009). Assessing relationship quality in four business-to-business markets. Marketing Intelligence & Planning, 27(1), 86–102.

Podmetina, D., Smirnova, M., Väänänen, J., & Torkkeli, M. (2009). Innovativeness and international operations: Case of Russian R&D companies. International Journal of Innovation Management, 13(2), 295–317.