Contact person for
Evaluation of courses
Allocation of theses at the Chair of Sales and Marketing
Receipt and processing of re-evaluation requests
Exercise: Introduction to Marketing Intelligence
Exercise: Methoden der Marktforschung
Research interests
- Digital technologies in B2B business relationships
- Artificial intelligence
- Industrial metaverse
Publications in international peer-reviewed journals and conference proceedings
Henkel, D., Wieland, D., & Smirnova, M. (2025). “Smells Like Strategic Spirit: How Artificial Intelligence Can Shape Modern Marketing”, Proceedings of the 31th Americas Conference on Information Systems, Montreal, Canada.
Henkel, D. & Ivens, B. (2025), “Pathways to the Industrial Metaverse: A Qualitative Exploration of Use Cases, Challenges, and Opportunities”, 8th Industrial Marketing Management Summit, Sarajevo, Bosnia and Herzegovina.
Smirnova, M. & Henkel, D. (2025), “Applying AI along Various Stages of Customer Journey: Are We Missing the Most Important Angle?”, 8th Industrial Marketing Management Summit, Sarajevo, Bosnia and Herzegovina.
Henkel, D. & Ivens, B. (2024), "The Role of Artificial Intelligence in Shaping B2B Marketing: Current Insights and Future Prospects", 9th International XR-Metaverse Conference, Busan, South Korea.
Henkel, D. & Ivens, B. (2024), "Artificial Intelligence as a game changer in B2B marketing? State-of-the-art and future research directions," 7th Industrial Marketing Management Summit, Leeds, Great Britain.
Feste, J., Peters, L., & Henkel, D. (2023). "Fighting Fire with Fire: Use of Technology and Emerging Technostress during the Covid-19 Pandemic in an Academic Context" Proceedings of the 29th Americas Conference on Information Systems, Panama City, Panama.