University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing
  8. Team
  9. Research Assistants
  10. Dominik Henkel

Dominik Henkel

Email: dominik.henkel(at)uni-bamberg.de

Phone: +49 (0)951 - 863 2970

Office: F21/02.28c

Office hours: by appointment

  • Evaluation of courses

  • Allocation of theses at the Chair of Sales and Marketing

  • Receipt and processing of re-evaluation requests

  • Exercise: Introduction to Marketing Intelligence

  • Exercise: Methoden der Marktforschung

  • Digital technologies in B2B business relationships
  • Artificial intelligence
  • Industrial metaverse

Henkel, D. A., & Ivens, B. S. (2025). Conceptualizing the industrial metaverse: From technological layers to business value. Industrial Marketing Management, 131, 58–72.

Henkel, D. A., Wieland, D., & Smirnova, M. (2025). Smells like strategic spirit: How artificial intelligence can shape modern marketing. In Proceedings of the 31st Americas Conference on Information Systems, Montreal, Canada.

Feste, J., Peters, L., & Henkel, D. A. (2023). Fighting fire with fire: Use of technology and emerging technostress during the COVID-19 pandemic in an academic context. In Proceedings of the 29th Americas Conference on Information Systems, Panama City, Panama.