Contact person for
Letters of recommendation
Research interests
Digital touchpoints in B2B sales and marketing
Augmented reality / virtual reality in sales and marketing
Supplier relationship management
Technostress and nudging in e-commerce
Publications in international peer-reviewed journals and conference proceedings
Henkel, D., Wieland, D., & Smirnova, M. (2025). “Smells Like Strategic Spirit: How Artificial Intelligence Can Shape Modern Marketing”, Proceedings of the 31th Americas Conference on Information Systems, Montreal, Canada.
Wieland, D., Björn S. Ivens (2025). “Not quite alike: Supplier relationship management in B2B marketing and supply chain literature,” Industrial Marketing Management, 126, 30-43.
Wieland, D., Björn S. Ivens, Elizaveta Kutschma, & Philipp A. Rauschnabel (2024). "Augmented and virtual reality in managing B2B customer experiences," Industrial Marketing Management, 119, 193-205.
Peters, L., & Wieland, D. (2023). "I Tell You What You Want, What You Really Really Want: Digital Information Nudging as a Bridge towards a Sustainable Purchase Decision," Proceedings of the 29th Americas Conference on Information Systems, Panama.