University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing
  8. Team
  9. Research Assistants
  10. Désirée Wieland

Désirée Wieland

Email: desiree.wieland(at)uni-bamberg.de

Phone: +49 (0)951 - 863 3864

Office: F21/02.28b

Office hours: by appointment

  • Letters of recommendation

  • Digital touchpoints in B2B sales and marketing

  • Augmented reality / virtual reality in sales and marketing

  • Supplier relationship management

  • Technostress and nudging in e-commerce

Henkel, D. A., Wieland, D., & Smirnova, M. (2025). Smells like strategic spirit: How artificial intelligence can shape modern marketing. In Proceedings of the 31st Americas Conference on Information Systems, Montreal, Canada.

Wieland, D., & Ivens, B. S. (2025). Not quite alike: Supplier relationship management in B2B marketing and supply chain literature. Industrial Marketing Management, 126, 30–43.

Wieland, D., Ivens, B. S., Kutschma, E., & Rauschnabel, P. A. (2024). Augmented and virtual reality in managing B2B customer experiences. Industrial Marketing Management, 119, 193–205.

Peters, L., & Wieland, D. (2023). I tell you what you want, what you really really want: Digital information nudging as a bridge towards a sustainable purchase decision. In Proceedings of the 29th Americas Conference on Information Systems, Panama.