University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing
  8. Team
  9. Research Assistants
  10. Carolin Baumann

Carolin Baumann

Email: carolin.baumann(at)uni-bamberg.de

Phone: +49 951 863 2494

Office: F21/02.29a

Office hours: by appointment

  • Examination organization

  • Receipt and processing of preliminary correction requests

  • Exercise: Sales and Marketing Management

  • VHB course: Blockchain Applications for Business

  • Marketing Performance Management and Measurement
  • Decision-Support-Systems
  • Business Model Development

Baumann, C., Peters, L., & Schein, L. (2025). Ready for IT? AI implementation in the transformation era. In Proceedings of the 31st Americas Conference on Information Systems, Montreal, Canada.

Feste, J., Baumann, C., & Peters, L. (2023). The Big Five under pressure in e-commerce: Exploring the role of coping strategy and technostress. In Proceedings of the 29th Americas Conference on Information Systems, Panama City, Panama.

Stemmermann, K., & Baumann, C. (2020). Fallbeispiele und Übungsaufgaben im Controlling: Transparenz herstellen, Entscheidungsprozesse fundieren, Aktionen einleiten, Unternehmensprozesse unterstützen und Ergebnisse messen. CMAC – Kompetenzzentrum der Technischen Hochschule Nürnberg.