The research associates at the Chair of Sales and Marketing combine research, teaching, and practice. They work on current academic questions, conduct independent research projects, and publish their findings in national and international journals. In addition, they participate in scientific collaborations and contribute to the continuous development of the Chair’s research focus.

In teaching, they are responsible for courses, supervise seminar papers and theses, and support practice-oriented projects. In doing so, they integrate current research insights into their teaching and foster the exchange between academia and practice.