University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing
  8. Team
  9. Prof. Dr. Philipp Rauschnabel

Prof. Dr. Philipp Rauschnabel

Contact details: University of the Federal Armed Forces Munich.

The academic career of Prof. Dr. Philipp A. Rauschnabel began with the study of Business Administration at Merseburg University of Applied Sciences. He subsequently completed a Master’s degree in Marketing and Distribution Management at the University of Göttingen.

In 2014, he received his doctoral degree (Dr. rer. pol., summa cum laude) from the University of Bamberg. Since 2010, he had been affiliated with the Chair of Sales & Marketing at the University of Bamberg as a research associate and doctoral candidate. He later continued there as a postdoctoral researcher and completed his habilitation (Dr. habil., Privatdozent).

From 2014 to 2017, he served as Assistant Professor at the University of Michigan–Dearborn (USA).

Since 2018, he has held the Professorship of Digital Marketing and Media Innovation at the University of the Federal Armed Forces Munich.

In addition to his research activities, he contributes to the international academic community, among others as Associate Editor of the Journal of Business Research.

  • Spatial Computing and Extended Reality (XR)
  • Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR)
  • Metaverse
  • Behavioral Science in digital contexts
  • Technology Management and digital transformation
  • Empirical methods in marketing research