Courses offered in summer semester 2020

*** The information on physical teaching rooms for the summer term 2020 is currently not valid. We have prepared an entirely digital semester. This encompasses all our courses. Hence, physical teaching is currently not relevant. We maintain, however, the room reservation documented in the pdf file you can click on below. In the unlikely event of a return to physical teaching during this term, the relevant dates and rooms will be available from this document that we update regularly ***


Dear students,

below you will find an overview of the courses we offer in the summer semester 2020. At the moment we are planning the coming summer semester like every past semester, because we do not (yet) have any information that would lead to a restriction or change of the courses offered due to the Covid-19-problem. Should the situation change in this regard, we will of course inform you immediately. Please continue to check the news box on our homepage and the official university announcements.

ModuleSprache / LanguagePrüfungsformMethod of examination
Sales and Marketing ManagementEnglishKlausur (60min)Exam (60min)
Business-to-Business-Märkte und -MarketingGermanBusiness-to-Business-Märkte: Klausur (60min)
Industriegütermarketing Klausur (90min)
Business-to-Business-Markets: Exam (60min)
Industrial Marketing: Exam (90min)
Price ManagementEnglishKlausur (60min)Exam (60min)
Methoden der MarktforschungGermanKlausur (60min)Exam (60min)
Research Seminar Business-to-BusinessEnglishReferat mit schriftl. HausarbeitPresentation and written seminar paper
Seminar Aktuelle Themen in Vertrieb und MarketingGermanReferat (20 min) mit PortfolioPresentation (20min) and portfolio
Intercultural Challenges in Customer and Account ManagementEnglishKlausur (90min)

Exam (90min)