Course offer in summer semester 2021

Dear students,

below you will find an overview of the courses we offer in the summer semester 2021. Like every past semester, we are planning the upcoming summer semester entirely digital. Please continue to check the news box on our homepage and the official university announcements.


ModuleSprache / LanguagePrüfungsformMethod of examination
Sales and Marketing ManagementEnglishKlausur (60min)Exam (60min)
Business-to-Business-Märkte und -MarketingGermanBusiness-to-Business-Märkte: Klausur (60min)
Industriegütermarketing Klausur (90min)
Business-to-Business-Markets: Exam (60min)
Industrial Marketing: Exam (90min)
Price ManagementEnglishKlausur (60min)Exam (60min)
Methoden der MarktforschungGermanKlausur (60min)Exam (60min)
Research Seminar Business-to-BusinessEnglishReferat mit schriftl. HausarbeitPresentation and written seminar paper
Seminar Aktuelle Themen in Vertrieb und MarketingGermanReferat (20 min) mit PortfolioPresentation (20min) and portfolio
Intercultural Challenges in Customer and Account ManagementEnglishKlausur (90min)

Exam (90min)

Blockchain Applications for BusinessEnglishKlausur (60min)Exam (60min)