Welcome to the Chair of Sales and Marketing!

Thank you for your interest in our chair.

Our team is dedicated to research, teaching, and practical projects on contemporary topics in sales and marketing. We combine academic insights with real-world applications, working closely with students, researchers, and partners from both academia and industry.

We offer a diverse range of courses for students. Detailed information about our lectures, seminars, and tutorials can be found in the Study section or on our dedicated page on the Virtual Campus (VC).

Companies, researchers, and other interested parties are warmly invited to get in touch with us, whether for collaborative projects, academic exchange, or inquiries about our work. Further details can be found in the Research section.

We wish you an inspiring and successful experience—learning, researching, and collaborating with us!

Your team at the Chair of Sales and Marketing