Studying Strategic Communication/Communication Analysis in Bamberg

Are you interested in communication and media? Do you want to know what decisive significance they have in our everyday life but also for society as a whole? Communication studies researches how our communication and information society is evolving. We provide you with the necessary background knowledge and methodological skills to examine current developments in the media world.

We are an interdisciplinary subject in between humanities and social sciences. In our research focused modules, you will gather hands-on experience how to develop and manage a research project from start to finish or how to solve special theoretical and/or methodological research problems.

Structure of the Master’s Degree Communication/Communication Analysis

The course of study is divided in three main sections. The first section (“Gemeinsame Module”, 40 ECTS points) consists of five modules (G-I – G-V). Within these introductory modules, you will acquire solid basic knowledge of Germany’s media system, as well as important research methods and theories.

The second section (“Schwerpunkte”, 30 ECTS points) allows you to either focus on Strategic Communication (SK-I – SK-IV) or on Communication Analysis (KA-I – KA-IV) as your main area of studies. The modules in Strategic Communication (SK-I – SK-IV) focus research on communication and public relations. The modules in Communication Analysis focus on a variety of research areas, from journalism studies to market research and online communication.

The third section (“Erweiterungsbereich”, 20 ECTS points) enables you to choose modules from fields of study other than Communication Science. Depending on your interests, you can choose from a wide range of subjects within the humanities and other faculties

Good Reasons to Study with Us

Bamberg is considered one of the most beautiful cities in Germany. The historic city centre with its medieval and baroque buildings is a UNESCO World Heritage Site. However, Bamberg is also a young city that has a lot to offer local students: a lively scene with pubs and clubs as well as a wide range of cultural and sports activities. Thanks to its location in the Nuremberg metropolitan region, there are many opportunities for internships and working student jobs.

The excellent relationship between students and lecturers allows for individual support during studies and in the transition to professional life.

Your Career Prospects

A degree in Strategic Communication/Communication Analysis does prepare you for a variety of career paths in media professions. These include journalism and PR jobs for newspapers, magazines, radio, television, online and social media or market research. Additional qualifications acquired through internships and/or stays abroad broaden the spectrum of occupational fields.

Since the study of Strategic Communication/Communication Analysis does not refer to solving isolated problems, you are able to meet changing professional challenges.

Subject Advisory Service

Michael Wild
4. Floor, Room WE/04.118
An der Weberei 5
96047 Bamberg
Phone: +49 951 863-3939
E-Mail: master.kowi[at]

Your Qualifications

The Master's degree programme in Strategic Communication/Communication Analysis is theoretically and methodologically challenging, therefore you must meet some requirements before you can enrol. You will find the necessary requirements here (in German): You can only begin your studies in the winter semester.

In addition to the necessary bachelor’s degree, you should have the desire to learn more about the function and significance of media and communication for and in society. An interest in humanities and social science issues and methods is particularly relevant here.

You should also...

  • be interested in the actors and processes in our communication society;
  • enjoy working independently on and in research projects;
  • not be afraid of empirical research and statistics;
  • have a desire to get a taste of various professional fields in journalism and PR.

Prospective students who have a foreign nationality and a foreign university entrance qualification must apply to the Enrolment Office for a Master's degree programme at the University of Bamberg. Our colleagues there are evaluating whether your application fulfils the required higher education entrance qualification and the respective necessary German language skills.

Please note!

The language of instruction in Communication Science is German. Before you can enrol and begin your studies, you must have reached at least German level B2 of the Common European Framework of Reference for Languages (CEFR). As admission to our course of study is restricted, you must submit the required proof of German language knowledge before the application deadline. If you have any questions, the subject advisory service is available to you.

Our International Office provides information for international students. Please clarify the entry and residence regulations that apply to your nationality in advance.

>>> International Office