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Information Systems

Information Systems, Games and Gamification

  1.  University of bamberg
  2. Faculties
  3. Information Systems and Applied Computer Sciences
  4. Subject groups
  5. Information Systems
  6. Information Systems, Games and Gamification
  7. Research
  8. CARIAD SE: In-Car Gaming

In-Car Gaming

In collaboration with CARIAD SE, a subsidiary of the Volkswagen Group, we are exploring the future of in-car gaming and investigating how vehicles can serve as platforms for creating innovative gaming content. By combining research with real-world applications, we aim to redefine the way we experience cars. Building on our team’s expertise in gamification and gaming and CARIAD’s technological prowess, we seek to bring the excitement of gaming into vehicles and create immersive experiences that seamlessly integrate into different mobility situations. Imagine driving becoming more than just a chore – it becomes an adventure, a challenge, and a source of fun.

Project Objectives:

* Design and development of innovative in-car gaming solutions and new approaches to creating gaming content in vehicles
* Investigation of individual and social in-car gaming experiences
* Derivation of design principles for future in-car gaming applications

Team:Johanna Eiting, Jonathan Stief

Publications:

  1. JohannaEiting, JonathanStief, and BenediktMorschheuser (2025). In-Car Gaming: A Scoping Review and Future Agenda. Proceedings of the ACM on Human-Computer Interaction, ACM, 9(6), 203–228, doi: 10.1145/3748602.
  2. Jonathan Stief, Jeanine Kirchner-Krath, and Benedikt Morschheuser (2026): How is Generative AI Transforming Content Creation on Social Media? : An Exploratory Perspective on Human-AI Interaction Processes, Potentials and Pitfalls, in: Proceedings of the 59th Hawaii International
    Conference on System Sciences, Honolulu, HI: HICSS, pp. 76–85, https://hdl.handle.net/10125/111403.