Member of Staff

Bettina Mayr, M.Sc. 

Consultation hour: Please schedule an appointment via mail including a brief description of your concern.

Room: Kä7/00.18

Telephone: +49 - (0)951 - 863 - 3620

Email: bettina.mayr(at)


  • Grundlagen des Innovationsmanagements (SS, WS; Bachelor)
  • Innovationsorientierte Unternehmensführung (WS; Bachelor)

Research interest

  • Exploration & Exploitation (Ambidexterity) 
  • Corporate Entrepreneurship & Startups
  • Mittelstand/SMEs


Mayr, B. & Fliaster, A. (2023), "Incumbent companies and corporate startups: Strategic relationships and cultural impacts", 6th Industrial Marketing Management Summit, Bamberg, Germany


Since 2018

Research Assistant at the Chair of Innovationmanagement at the Otto-Friedrich-Universität Bamberg (Germany)

2016-2017M.Sc. Innovation and Technology Management at the University of Bath (UK)
2016Internship BMW AG (Munich, Germany)
2015-2016Internship Grob Machine Tools (Dalian, China)
2014Internship Grob Werke GmbH & Co. KG (Mindelheim, Germany)
2013-2014Erasmus (Full Academic Year) at University of Warwick (Coventry, UK)
2011-2014B.Sc. Internationale Betriebswirtschaftslehre at the Otto-Friedrich-Universität Bamberg (Germany)

Abitur at Simpert-Kraemer-Gymnasium, Krumbach