New Paper Alert

New Paper Alert 🤩
Professor Milad Mirbabaie, together with Michael Truong-Ngoc and Julian Marx, presented a timely and powerful paper at the ECIS 2025 Conference (📍Amman, Jordan, June 12–18!✨)
👉 ecis2025.eu 
This study investigates how climate-related crises, specifically the Australian bushfire seasons of 2019–2020 and 2020–2021, have triggered digital activism via social media platforms like Twitter. 🔥🐨🌏
Using advanced topic modeling and Computationally Intensive Theory Construction (CITC), the authors reveal how online conversations evolve from crisis communication into digital activism, through three main themes:
1️⃣ Highlighting the crisis
2️⃣ Debating causes and responsibilities
3️⃣ Mobilizing action against human-made climate change
🌱 This research not only deepens our theoretical understanding of digital activism, but also helps practitioners guide online discourse during environmentally and socially sensitive events.
💬 Do you believe digital activism can drive real-world climate action—or does it risk staying just online? Share your thoughts!
🔗 Read the paper: https://aisel.aisnet.org/ecis2025/isresilience/isresilience/6/