Lehrstuhl für Produktion & Logistik

Eric Sucky, Caterina Rauh, Christian Straubert, Isabel Fischer, Alexander Pflaum (f.l.t.r.)

Lehrstuhl für Produktion & Logistik

Chair presents two papers at HICSS-57

In January 2024, the Chair of Operations Management and Logistics, represented by Prof. Eric Sucky, Christian Straubert and Caterina Rauh attended the conference "Hawaii International Conference on System Sciences - HICSS 57" in Honolulu, Oahu.

Christian Straubert's presentation "Rundle in the Jungle! Why Do People Subscribe to Amazon Prime? Analyzing the Combination of Flat Rate and Bundle Pricing within a Loyalty Program" (Christian Straubert, Eric Sucky, Delia Altewischer) and the paper presented by Caterina Rauh "Promoting Sustainable Consumer Behavior in E-commerce: An Empirical Study on the Influence of Gamification on Consumers' Return Motivation" (Caterina Rauh, Christian Straubert, Eric Sucky) received a very  positive response. Both articles can be downloaded here.

Further information about our publications and the conference can be found here: