[Translate to English:] Lehrstuhl Produktion & Logistik

f.l.t.r.: Eva Hoffmeister, Vladimir Sobota, Hannes Rothe, Vanessa Felch, Björn Asdecker, Lisa Drees

HICSS 2026: Vanessa Felch presents new paper

Our colleague, Dr. Vanessa Felch, attended the Hawaii International Conference on System Sciences (HICSS) from January 6 to 9, 2026. She presented the findings of the article "Click, Buy, Repeat: Understanding the Success of B2C E-Commerce Platforms" (co-authored by Dr. Björn Asdecker) as part of the mini-track “Managing Platforms and Ecosystems” (co-chairs: Prof. Dr. Hannes Rothe and Dr. Vladimir Sobota).

The article addresses B2C e-commerce platforms, which have transformed digital retail over the past decades. This study investigates the factors behind their success and identifies research gaps for future inquiry. Adopting a theoretical review and inductive coding approach, it synthesizes findings from 187 academic publications to develop an explanatory framework. Three interrelated core themes emerged: platform capabilities, perceived trustworthiness/trust, and perceived enjoyment. The framework posits capabilities as foundational resources, trust as a mediator of engagement, and enjoyment as a behavioral driver and enabler of trust. Integrating resource-based, utilitarian, and hedonic perspectives, the model offers a basis for research on contextual influences, dynamic relationships, and constructs. For practitioners, the findings emphasize that enduring success depends not only on scale and efficiency, but on designing trusted and emotionally engaging user experiences that foster repeated use.

The article is published here. More information about our publications and the conference can be found here::