Current Courses and Exams
For details on course description click here, or on the name of the respective course:
Additional Information on time and location of course can be found in UnivIS. Course material is available on Virtual Campus.
Bachelor Courses
| Module | Course Name | Current Method of Examination | Language | Frequency |
|---|---|---|---|---|
VM-B-01 | Sales and Marketing Management(565.0 KB) | Exam | Engl. | SS |
VM-B-03 | Introduction to Marketing Intelligence(565.0 KB) | Exam | Engl. | WS |
VM-B-04 | Global Marketing(565.0 KB) | Presentation + Exam | Engl. | WS |
| VM-B-05 | Business-to-Business-Markets and -Marketing(673.8 KB) | Exam | Ger. | SS/WS |
| VM-B-06 | Strategic Brand Management(565.0 KB) | Exam | Engl. | WS |
| VM-B-07 | Customer Relationship Management(673.8 KB) | Exam | Ger. | SS |
| Bachelor Thesis Colloquium | Ger. | SS/WS |
Master Courses
| Module | Course Name | Current Method of Examination | Language | Frequency |
|---|---|---|---|---|
| VM-M-01 | Price Management(600.4 KB) | Exam | Engl. | SS |
| VM-M-02 | Business-to-Business Marketing & Purchasing(600.4 KB) | Exam | Engl. | WS |
| VM-M-03 | Market Research Methods(941.5 KB) | Exam | Ger. | SS |
| VM-M-04 | Research Seminar Business-to-Business(600.4 KB) | Seminar Paper + Presentation | Engl. | SS |
| VM-M-05 | Research Seminar International Marketing(941.5 KB) | Seminar Paper + Presentation | Ger. | WS |
| VM-M-06 | Seminar: Current Topics in Sales and Marketing(941.5 KB) | Presentation with Portfolio | Ger. | SS |
| VM-M-09 | Intercultural Challenges in Customer and Account Management(600.4 KB) | Exam | Engl. | SS/WS |
| VM-M-14 | Blockchain Applications for Business(600.4 KB) | Exam | Engl. | SS/WS |
| VM-M-15 | Sustainability and Responsibility in Management(941.5 KB) | Exam | Ger. | SS |
| VM-M-17 | Designing a Life with Purpose(600.4 KB) | Seminar Paper or Portfolio | Engl. | WS |
| Master Thesis Colloquium | Ger. | SS/WS |