Content and learning goals

Digital platforms are ubiqutous in industries and in society. For example, large technology companies, such as Apple, Google, or SAP, rely on a platform business model. In this course, we develop a comprehensive understanding of the roles and mechanisms of digital platforms. In doing so, we discuss advanced questions of platform design and management, e.g., related to platform launch, to governing third-party contributions, or to key success factors for the various actors in digital platform ecosystems. The course relies on both theoretical insights and practical cases across industries and companies.

After the course, participants will be able to...

• Recognize the growing importance of digital platforms
• Analyze the platformization of industries and the roles of organizations in platform ecosystems
• Make decisions regarding the governance of different types of platforms
• Critically appraise the role of digital platforms in the economy and the society

Organization

• 6 ECTS
• Language: English
• Assessment: Exam, bonus points for exercises throughout the semester (more information in class)