Sebastian Günther

Room: WE5/02.055

Telephone: +49 951 863 2088

Fax: +49 951 863 5077

Email: sebastian.guenther(at)

Consultation hour: Tuesday, 09:00 - 10:00 (by appointment)


  • 10/2016 - today: Scientific assistant and PhD student at the Energy Efficient Systems Group, Otto-Friedrich University of Bamberg
  • 10/2014 - 09/2016: Business Information Systems (M.Sc.), Julius Maximilian University of Würzburg – Degree with distinction
  • 10/2011 - 09/2014: Business Information Systems (B.Sc.), Baden-Württemberg Cooperative State University in cooperation with Volkswagen Vertriebsbetreuungsgesellschaft

Selected Activities

Research Interests and Methods

• Feedback Interventions • Green IS • Field Experiments • Data Analytics • Internet of Things



Michels, L., Ochmann, J., Günther, S. A., Laumer, S., Tiefenbeck, V. (forthcoming): Empowering Consumers to Make Environmentally Sustainable Online Shopping Decisions: A Digital Nudging Approach. Hawaii International Conference on Systems Sciences 2022

Günther, S. A. (2021): The impact of social norms on students' online learning behavior: Insights from two randomized controlled trials. International Conference on Learning Analytics & Knowledge 2021, Irvine, CA, USA

Stingl, C., Günther, S. A., Staake, T. (2021): A Feedback Information System for Improving Hand Hygiene on a Personal and Organizational Level. Wirtschaftsinformatik 2021, Duisburg-Essen, Germany

Günther, S. A., Veihelmann, T., Staake, T. (2020): Leveraging Social Norms to Encourage Online Learning: Empirical Evidence from a Blended Learning Course. International Conference on Information Systems 2020, Hyderabad, India [link]

Günther, S. A., Staake, T., Schöb, S., Tiefenbeck, V. (2020): The behavioral response to a corporate carbon offset program: A field experiment on adverse effects and mitigation strategies. In: Global Environmental Change [link]

Günther, S. A., Stingl, C., Coroamă, V. C., Schöb, S., Staake, T. (2020): Empowering Personalized Feedback on Hot Water Usage: A Field Study with Shower Meters. ACM Symposium on Applied Computing 2020, Brno, Czechia [link]

Hauser, M., Günther, S. A., Flath, C. M., Thiesse, F. (2019): Towards Digital Transformation in Fashion Retailing: A Design-oriented IS Research Study of Automated Checkout Systems. In: Business & Information Systems Engineering  [link]

Schöb, S., Günther, S. A., Regensburger, K., Staake, T. (2018): NIWM: Non-intrusive water monitoring to uncover heat energy use in households. In: Computer Science - Research and Development. *Best Paper Nominee Award (D-A-CH+ Energieinformatik 2017)* [link]

Hauser, M., Günther, S. A., Flath, C. M., Thiesse, F. (2017): Designing Pervasive Information Systems: A Fashion Retail Case StudyInternational Conference on Information Systems 2017, Seoul, South Korea, 10-13 December. *Best Conference Track Paper Award (Track: HCI, Design Issues and Design Science Research) and Best Overall Conference Paper Award Nominee* [link]

Hauser, M., Günther, S., Flath, C. M., Thiesse, F. (2017): Leveraging RFID Data Analytics for the Design of an Automated Checkout SystemWirtschaftsinformatik 2017, St. Gallen, Switzerland, 12-15 February [link]


  • Monetary Incentives vs. Environmental Appeals for Resource Conservation: A Field Study on Motivational Strategies, Advances with Field Experiments 2020, 23-24.09.2020
  • Energieeinsparpotentiale durch Verhaltensänderung bei der Warmwassernutzung. Verbraucherzentrale Nordrhein-Westfalen. Fachtagung "Warmwasser", 30.08.2017