zur Hauptnavigation springen
zum Inhaltsbereich springen
University of Bamberg
open search form
You are here
Homepage University of Bamberg
Faculties
Social Sciences, Economics, and Business Administration
Subjects and Chairs
Business Administration
Chairs
Chair of Sales & Marketing
Research
further Fields of Research
Social Media Marketing
Social Media Marketing Guidelines
www.uni-bamberg.de
univis.uni-bamberg.de
fis.uni-bamberg.de
start searching
Suche schliessen
University of Bamberg
Contrast
English
Deutsch
Suche öffnen
www.uni-bamberg.de
univis.uni-bamberg.de
fis.uni-bamberg.de
start searching
Suche schliessen
Faculty of Social Sciences, Economics, and Business Administration
Chair of Sales & Marketing
Faculties
Social Sciences, Economics, and Business Administration
Subjects and Chairs
Business Administration
Chairs
Chair of Sales & Marketing
Research
further Fields of Research
Social Media Marketing
Social Media Marketing Guidelines
Website section:
Faculty of Social Sciences, Economics, and Business Administration
Chair of Sales & Marketing
Contrast
High
Regular
Language
English
Deutsch
Home
Study
Current Courses & Exams
Bachelor, Master and Diploma Thesis
Bachelorthesis
Abschlussarbeit in Kooperation mit Unternehmen
Masterthesis
Abschlussarbeit in Kooperation mit Unternehmen
Email-Policy
Pre- and post-correction
Student Advisory
Learning Agreements
Research
Articles & Papers
Books & edited volumes
Working Paper Series
EN KAM
Publikationen des EN KAM
Key account management as a firm capability
Mind the gap: Barriers to KAM implementation
Firm-internal KAM networks
KAM: Selling? or providing services? ... or both?
The role of KAM in marketing and sales intelligence
Doktorarbeiten am EN KAM
Partner des EN KAM
Doctorate
further Fields of Research
Marketing Ethics
Textbooks and Manuals
Healthcare Marketing
Textbooks & Manuals
Support of the initiative "Ich beim Arzt"
Employer Branding
Textbooks and Manuals
Social Media Marketing
Definition Social Media Marketing
Social Media Marketing Guidelines
Service
Veranstaltungsarchiv
BMM Conference 2013
Ringvorlesung "Soziale Netzwerke"
Hochschultage
Hochschultag 2014
Hochschultag 2015
Hochschultag 2016
Download
Stellenangebote
Team
About us
Prof. Ivens
Fields of Activity
Curriculum Vitae
Publications
Prof. Henneberg
Prof. Dr. Alexander Leischnig
Former Head of Chair
Curriculum Vitae
Fields of Activity
Publications
Farewell Lecture
Office
Research Assistants
Jasmin Feste
Martin Fleischmann
Lisa Graf
Leonore Peters
Michael Schirmer
Peter van Dyck
Elisabeth Vogel
External Doctorates
Senior Research Fellow
Doctorate
Dr. N. Agarwal
Dr. Isabelle Hillebrandt
Prof. Dr. Stefanie Scholz
Prof. Dr. Philipp Rauschnabel
Dr. Christian Horn
Dr. Katharina Valta (birth name: Güse)
Dr. A.Dangelmayer
Dr. L. Drahmann
Dr. H. El-Muhtaseb
Dr. Silke Göddertz
Dr. S. Hildebrand
Dr. Frank Hustert
Dr. Thomas Kaiser
Prof. Dr. Nadine Kammerlander
Prof. Dr. B. Niersbach
Dr. Christoph Ott
Dr. Philipp Schradi
Dr. J. Vöster
Former Assistants
Dr. Nivedita Agarwal
Dr. Sibylle Böttner
Marcel Escher
Dr. Angela Fehn
Daniel Hein
Isabelle Hillebrandt
Dr. Christian Horn
Dr. Kristina Kampfer
Katharina Liebetrau
Dr. Uwe Messer
Stefanie Scholz
Prof. Dr. Philipp Rauschnabel
Katharina Valta
Steffen Wölfl
Student Assistants
Visiting Lecturers
Guest Lecturers
Aktuelle Umfragen
abgeschlossene Umfragen
Sommersemester 2019
Wintersemester 2018/2019
Wintersemester 2017/2018
Sommersemester 2017
Sommersemester 2016
Wintersemester 2014/2015
Sommersemester 2014
Wintersemester 2013/2014
Sommersemester 2013
Wintersemester 2012/2013
Sommersemester 2012
Wintersemester 2011/2012
News Marketing