Welcome to the Chair of Marketing
Our special fields of expertise are:
- Customer Management / Key Account Management,
- Sales- and Marketingorganization,
- Price Management,
- Digitization of Business Models.
We focus especially on Business-to-Business-Markets.
Research- and Practice Networks
- European Network for Key Account Management
- Research Center for Business Models in the Digital World (Uni Bamberg/Fraunhofer IIS)
- Quer.kraft - Der Innovationsverein (German Association for Innovation Management)
- Wissenschaftliche Gesellschaft für Innovatives Marketing (WiGIM)