Chair of Sales & Marketing

Corona/Covid-19

Dear students,

during the summer semester 21, the regular course offer is available at the sales & marketing department without limitations. Teaching takes place exclusively in digital mode.

For detailed information regarding our courses, please follow the link to our special Virtual Campus site: Informationen zu Lehre und Prüfungen (am LS Vertrieb und Marketing) im Sommersemester 2021.

All the best for the upcoming semester!

Your chair team

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The general focus of our chair is on Business-to-Business-Markets. On B2B-Markets the relationship between suppliers and customers are more complex than on Business-to-Consumer-Markets and are therefore more relevant. Also the transaction values are much higher and almost 80% of the turnover in Germany is reached on B2B-Markets.

Our special fields of expertise are  (1) Customer Management / Key Account Management, (2) Sales- and Marketingorganization, (3) Price Management, (4) Digitization of Business Model, (5) Brand Management, (6) Corporate Social Responsibility and Marketing Ethics.

Research- and Practice Networks: