Current Courses and Exams

For details on course description click here:

Additional Information on time and location of course can be found in UnivIS. Course material is available on Virtual Campus.

Bachelor Courses

Module (formerly)Course nameCurrent Method of examinationLanguageFrequency

VM-B-01

(Market-B-01)

Sales and Marketing ManagementExamEngl.SS

VM-B-02

(Market-B-02)

Customer ManagementExamEngl.WS

VM-B-03

(MI-B-01)

Introduction to Marketing IntelligenceExamEngl.WS

VM-B-04

(Market-B-03)

Global MarketingPresentation + ExamEngl.WS
VM-B-05Business-to-Business-Markets and -MarketingExamGer.SS/WS
Bachelor Thesis ColloquiumGer.SS/WS

Master Courses

Module (formerly)Course nameCurrent Method of examinationLanguageFrequency
VM-M-01 (Market-M-03)Price ManagementExamEngl.SS
VM-M-02 (Market-M-04)Business-to-Business Marketing & PurchasingExamEngl.WS
VM-M-03 (MI-M-01)Market Research MethodsExamGer.SS
VM-M-04Research Seminar Business-to-BusinessSeminar paper + PresentationEngl.SS
VM-M-05 (Market-M-06)Research Seminar International MarketingSeminar paper + PresentationGer.WS
VM-M-06 (Market-M-05)Seminar Current Topics in Sales and MarketingPresentation with PortfolioGer.SS
VM-M-07 (Market-M-01)Sustainability in Sales and MarketingExamGer.WS
VM-M-08 (Market-M-02)Brand Management (Erasmus / exchange students only)Presentation with PortfolioEngl.WS
VM-M-08 (Market-M-02)Brand Management (Uni Bamberg students only)ExamGer.WS
VM-M-09Intercultural Challenges in Customer and Account ManagementExamEngl.SS/WS
Master Thesis ColloquiumGer.SS/WS