Current Courses and Exams

For details on course description click here:

Additional Information on time and location of course can be found in UnivIS. Course material is available on Virtual Campus.

Bachelor Courses

Module (formerly)Course nameCurrent Method of examinationLanguageFrequency



Sales and Marketing ManagementExamEngl.SS



Introduction to Marketing IntelligenceExamEngl.WS



Global MarketingPresentation + ExamEngl.WS
VM-B-05Business-to-Business-Markets and -MarketingExamGer.SS/WS
VM-B-06Strategic Brand ManagementExamEngl.WS
 Bachelor Thesis Colloquium Ger.SS/WS

Master Courses

Module (formerly)Course nameCurrent Method of examinationLanguageFrequency
VM-M-01 (Market-M-03)Price ManagementExamEngl.SS
VM-M-02 (Market-M-04)Business-to-Business Marketing & PurchasingExamEngl.WS
VM-M-03 (MI-M-01)Market Research MethodsExamGer.SS
VM-M-04Research Seminar Business-to-BusinessSeminar paper + PresentationEngl.SS
VM-M-05 (Market-M-06)Research Seminar International MarketingSeminar paper + PresentationGer.WS
VM-M-06 (Market-M-05)Seminar: Current Topics in Sales and MarketingPresentation with PortfolioGer.SS
VM-M-09Intercultural Challenges in Customer and Account ManagementExamEngl.SS/WS
VM-M-14Blockchain Applications for BusinessExamEngl.SS/WS
VM-M-15Sustainability and Responsibility in ManagementKlausurGer.SS
 Master Thesis Colloquium Ger.SS/WS