Current Courses and Exams

For details on course description click here:

Additional Information on time and location of course can be found in UnivIS. Course material is available on Virtual Campus.

Bachelor Courses

Module (formerly)Course nameCurrent Method of examinationLanguageFrequency



Sales and Marketing ManagementExamEngl.SS



Customer ManagementExamEngl.WS



Introduction to Marketing IntelligenceExamEngl.WS



Global MarketingPresentation + ExamEngl.WS
VM-B-05Business-to-Business-Markets and -MarketingExamGer.SS/WS
VM-B-06Strtegic Brand ManagementExamEngl.WS
 Bachelor Thesis Colloquium Ger.SS/WS

Master Courses

Module (formerly)Course nameCurrent Method of examinationLanguageFrequency
VM-M-01 (Market-M-03)Price ManagementExamEngl.SS
VM-M-02 (Market-M-04)Business-to-Business Marketing & PurchasingExamEngl.WS
VM-M-03 (MI-M-01)Market Research MethodsExamGer.SS
VM-M-04Research Seminar Business-to-BusinessSeminar paper + PresentationEngl.SS
VM-M-05 (Market-M-06)Research Seminar International MarketingSeminar paper + PresentationGer.WS
VM-M-06 (Market-M-05)Seminar Current Topics in Sales and MarketingPresentation with PortfolioGer.SS
VM-M-07 (Market-M-01)Sustainability in Sales and MarketingExamGer.WS
VM-M-08 (Market-M-02)Brand Management (Erasmus / exchange students only)Presentation with PortfolioEngl.WS
VM-M-08 (Market-M-02)Brand Management (Uni Bamberg students only)ExamGer.WS
VM-M-09Intercultural Challenges in Customer and Account ManagementExamEngl.SS/WS
VM-M-14Blockchain Applications for BusinessExamEngl.SS/WS
 Master Thesis Colloquium Ger.SS/WS