Current Courses and Exams
For details on course description click here:
Additional Information on time and location of course can be found in UnivIS. Course material is available on Virtual Campus.
Bachelor Courses
| Module (formerly) | Course name | Current Method of examination | Language | Frequency |
|---|---|---|---|---|
VM-B-01 (Market-B-01) | Sales and Marketing Management | Exam | Engl. | SS |
VM-B-02 (Market-B-02) | Customer Management | Exam | Engl. | WS |
VM-B-03 (MI-B-01) | Introduction to Marketing Intelligence | Exam | Engl. | WS |
VM-B-04 (Market-B-03) | Global Marketing | Presentation + Exam | Engl. | WS |
| VM-B-05 | Business-to-Business-Markets and -Marketing | Exam | Ger. | SS/WS |
| VM-B-06 | Strtegic Brand Management | Exam | Engl. | WS |
| Bachelor Thesis Colloquium | Ger. | SS/WS |
Master Courses
| Module (formerly) | Course name | Current Method of examination | Language | Frequency |
|---|---|---|---|---|
| VM-M-01 (Market-M-03) | Price Management | Exam | Engl. | SS |
| VM-M-02 (Market-M-04) | Business-to-Business Marketing & Purchasing | Exam | Engl. | WS |
| VM-M-03 (MI-M-01) | Market Research Methods | Exam | Ger. | SS |
| VM-M-04 | Research Seminar Business-to-Business | Seminar paper + Presentation | Engl. | SS |
| VM-M-05 (Market-M-06) | Research Seminar International Marketing | Seminar paper + Presentation | Ger. | WS |
| VM-M-06 (Market-M-05) | Seminar Current Topics in Sales and Marketing | Presentation with Portfolio | Ger. | SS |
| VM-M-07 (Market-M-01) | Sustainability in Sales and Marketing | Exam | Ger. | WS |
| VM-M-08 (Market-M-02) | Brand Management (Erasmus / exchange students only) | Presentation with Portfolio | Engl. | WS |
| VM-M-08 (Market-M-02) | Brand Management (Uni Bamberg students only) | Exam | Ger. | WS |
| VM-M-09 | Intercultural Challenges in Customer and Account Management | Exam | Engl. | SS/WS |
| VM-M-14 | Blockchain Applications for Business | Exam | Engl. | SS/WS |
| Master Thesis Colloquium | Ger. | SS/WS |