Current Courses and Exams

For details on course description click here:

Additional Information on time and location of course can be found in UnivIS. Course material is available on Virtual Campus.

Bachelor Courses

Module (formerly)Course nameCurrent Method of examinationLanguageFrequency

VM-B-01

(Market-B-01)

Sales and Marketing ManagementExamEngl.SS

VM-B-03

(MI-B-01)

Introduction to Marketing IntelligenceExamEngl.WS

VM-B-04

(Market-B-03)

Global MarketingPresentation + ExamEngl.WS
VM-B-05Business-to-Business-Markets and -MarketingExamGer.SS/WS
VM-B-06Strategic Brand ManagementExamEngl.WS
 Bachelor Thesis Colloquium Ger.SS/WS

Master Courses

Module (formerly)Course nameCurrent Method of examinationLanguageFrequency
VM-M-01 (Market-M-03)Price ManagementExamEngl.SS
VM-M-02 (Market-M-04)Business-to-Business Marketing & PurchasingExamEngl.WS
VM-M-03 (MI-M-01)Market Research MethodsExamGer.SS
VM-M-04Research Seminar Business-to-BusinessSeminar paper + PresentationEngl.SS
VM-M-05 (Market-M-06)Research Seminar International MarketingSeminar paper + PresentationGer.WS
VM-M-06 (Market-M-05)Seminar: Current Topics in Sales and MarketingPresentation with PortfolioGer.SS
VM-M-09Intercultural Challenges in Customer and Account ManagementExamEngl.SS/WS
VM-M-14Blockchain Applications for BusinessExamEngl.SS/WS
VM-M-15Sustainability and Responsibility in ManagementKlausurGer.SS
 Master Thesis Colloquium Ger.SS/WS