6th International Conference on Business Market Management (BMM 2013)
In June 2013 the Chair of Marketing organized the 6th International Conference on Business Market Management. Approximately 80 participants from four continents presented recent trends and their research results for 3 days.
Conference Proceedings Download
(Last update 19.11.2013)
List of participants Download
(Last update 07.08 2013)(64.9 KB)
Impressions from the Conference Download
(Last update 07.08.2013)(4.3 MB)
The “International Conference on Business Market Management” is one of the leading conferences on topics such as industrial marketing, B2B marketing, professional purchasing, supply chain management, business networks, and business relationships. It was held from Thusday June 20th (afternoon) until June 22nd (noon) 2013 in Bamberg, Germany.
The conference constitutes a forum for exchange around academic research on business markets and the challenges practitioners are facing in managing such markets.
It takes place every other year. The 5th International Conference on Business Market Management in 2011 was held in Tampere, Finland. Previous venues of the conference also include Copenhagen Business School (Denmark), the University of St. Gallen (Switzerland), TU Delft (Netherlands) and ESMT/Freie Universität Berlin (Germany).
After screening numerous submissions, we retained 50 papers for presentation at the conference.
Organizers and scientific committee
The conference was hosted by the Chair of Marketing at Otto-Friedrich-University Bamberg (OFU) in collaboration with the Journal of Business Market Management (jbm).
The scientific committee was composed of the following scholars:
· Alexander Brem (University of Erlangen-Nuremberg)
· Michael Burkert (University of Lausanne)
· Andreas Eggert (University of Paderborn)
· Alexander Haas (University of Giessen)
· Jens Geersbro (Copenhagen Business School)
· Ingmar Geiger (Free University Berlin)
· Stephan Henneberg (Manchester Business School)
· Björn Ivens (Otto-Friedrich-University Bamberg)
· Michael Kleinaltenkamp (Free University Berlin)
· Alexander Leischnig (Otto-Friedrich-University Bamberg)
· Catherine Pardo (EM Lyon)
· Thomas Ritter (Copenhagen Business School)
· Klaus Stemmermann (Ohm University Nuremberg)
· Wolfgang Ulaga (IMD Lausanne)
· Eric Viardot (EADA Barcelona)
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