Courses in winter term 2019/20

ModuleLanguagePrüfungsformMethod of examination

Bachelor

Customer ManagementEnglishKlausur (60min)Exam (60min)
Introduction to Marketing IntelligenceEnglishKlausur (60min)Exam (60min)
Global MarketingEnglishReferat (25min), written presentation summary (ca. 4 Seiten) und Klausur (60min)Presentation (25min), written presentation summary (approx. 4 pages), and exam (60min)
Business-to-Business-Märkte und -MarketingGermanBusiness-to-Business-Märkte: Klausur (60min)
Industriegütermarketing Klausur (90min)
Business-to-Business-Markets: Exam (60min)
Industrial Goods Marketing: Exam (90min)

Master

Business-to-Business Marketing & PurchasingEnglishKlausur (60min)Exam (60min)
Research Seminar International MarketingGermanReferat mit schriftl. HausarbeitPresentation and written seminar paper
Nachhaltigkeit in Vertrieb und MarketingGermanKlausur (60min)Exam (60min)
Brand Management
Erasmus/exchange students only 
EnglishReferat (20 min) mit PortfolioPresentation (20min) and portfolio
Brand Management
Uni Bamberg students only
GermanKlausur (60min)
Exam (60min)
Intercultural Challenges in Customer and Account ManagementEnglishKlausur (90min)Exam (90min)