Dr. Steffen Wölfl

Kontakt

E-Mail: steffen.woelfl(at)uni-bamberg.de

Telefon: +49 (0)951 - 863 3864

Raum: F21/02.29

Sprechzeiten: Mittwochs, 10.00 - 11.00 Uhr
(Bitte vereinbaren Sie vorab einen Termin)

Ansprechpartner für

  • Methoden der Marktforschung
  • Introduction to Marketing Intelligence

Forschungsinteressen

  • Business Digitization
  • Organizational Information Processing
  • Konsumpsychologie
  • Methoden der Datenanalyse

Ausgewählte Publikationen

  • Wölfl, S., Feste, J., & Peters, L. (2019). "Is Somebody There? Anthropomorphic Website Design and Intention to Purchase from Online Stores," Proceedings of the 25th Americas Conference on Information Systems, Cancun, Mexico.
  • Messer, U., Wölfl, S., & Feste, J. (2019). "On the Role of Facial Width-to-Height Ratio of Humanoid Robots for Human-Robot Interactions," Proceedings of the 27th European Conference on Information Systems, Stockholm, Sweden.
  • Messer, U., Wölfl, S., & Feste, J. (2019). "Creating a Sincere Look: Face Ratios of Brand Mascots Affect Social Categorisation and Trust," Marketing ZfP - Journal of Research and Management (41:2), pp.37-47.
  • Wölfl, S., & Feste, J. (2018). "Do You Trust Me? Facial Width-to-Height Ratio of Website Avatars and Intention to Purchase from Online Store," Proceedings of the 39th International Conference on Information Systems, San Francisco, USA.
  • Wölfl, S., Leischnig, A., Ivens, B., Hein, D. (2018). "From Big Data to Smart Data - Problemfelder der systematischen Nutzung von Daten in Unternehmen," in Becker, W. et al. (Hrsg.): Digitalisierung von Geschäftsmodellen - Strategien, Prozesse, Praxis. Wiesbaden: Springer Gabler.
  • Leischnig, A. Wölfl, S., Ivens, B., & Hein D. (2017). "From Digital Business Strategy to Market Performance: Insights into Key Concepts and Processes," Proceedings of the 38th International Conference on Information Systems, Seoul, South Korea.
  • Wölfl, S. Leischnig, A., Ivens, B., & Hein D. (2017). "Analytics, Innovativeness, and Innovation Performance," Proceedings of the 38th International Conference on Information Systems, Seoul, South Korea.